8 elements of a memorable marketing gift

8 Elements of a Memorable Marketing Gift

When a Mug Isn’t Enough

● Coffee mug with your company logo?● Perhaps a ballpoint pen?● Or maybe a thumb drive….

Quick! What do you think of when

someone mentions “swag”?

But to make a special impact with your marketing gift ...

a little creativity makes all the difference

Sometimes inexpensive swag is perfectly fine.

Flowers, food and cards are thoughtful gifts, too.

tells the story of onememorable marketing gift

The video you will soon see

We were so impressed

we had to share this story

And who better to tell itthan the

gift recipient?

We received the gift here at Small Business Trends … from a vendor named Mark Anderson, professional cartoonist and owner of Andertoons.com.● Gift resembles a LEGO kit ● Designed by Anderson● Includes 2 specially commissioned LEGO pieces:

➝ Anderson’s avatar with the Andertoons logo ➝ drafting table showing a mini Andertoons cartoon

● Each gift cost $25● Delivered with a personal letter in early November, before the

Holiday rush

● UNIQUE: stands out and makes people talk about it● DIMENSIONAL: a package; bulkier than a letter ● ACTION ORIENTED: recipient uses it in some way● RELEVANT: relates to the giver’s business or has some other

relevant meaning ● CLASSY AND CREATIVE: not cheap looking or generic● LASTING: will be around longer than food or flowers● BRANDED: has the giver’s logo on it (tastefully) ● SPECIAL: needn’t cost a lot, but shows the giver invested extra

effort or money into it

8 elements make a marketing gift memorable:

See if you agree!