8 elements of a memorable marketing gift

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Page 1: 8 Elements of a Memorable Marketing Gift

8 Elements of a Memorable Marketing Gift

When a Mug Isn’t Enough

Page 2: 8 Elements of a Memorable Marketing Gift

● Coffee mug with your company logo?● Perhaps a ballpoint pen?● Or maybe a thumb drive….

Quick! What do you think of when

someone mentions “swag”?

Page 3: 8 Elements of a Memorable Marketing Gift

But to make a special impact with your marketing gift ...

a little creativity makes all the difference

Sometimes inexpensive swag is perfectly fine.

Flowers, food and cards are thoughtful gifts, too.

Page 4: 8 Elements of a Memorable Marketing Gift

tells the story of onememorable marketing gift

The video you will soon see

Page 5: 8 Elements of a Memorable Marketing Gift

We were so impressed

we had to share this story

Page 6: 8 Elements of a Memorable Marketing Gift

And who better to tell itthan the

gift recipient?

Page 7: 8 Elements of a Memorable Marketing Gift

We received the gift here at Small Business Trends … from a vendor named Mark Anderson, professional cartoonist and owner of Andertoons.com.● Gift resembles a LEGO kit ● Designed by Anderson● Includes 2 specially commissioned LEGO pieces:

➝ Anderson’s avatar with the Andertoons logo ➝ drafting table showing a mini Andertoons cartoon

● Each gift cost $25● Delivered with a personal letter in early November, before the

Holiday rush

Page 8: 8 Elements of a Memorable Marketing Gift

● UNIQUE: stands out and makes people talk about it● DIMENSIONAL: a package; bulkier than a letter ● ACTION ORIENTED: recipient uses it in some way● RELEVANT: relates to the giver’s business or has some other

relevant meaning ● CLASSY AND CREATIVE: not cheap looking or generic● LASTING: will be around longer than food or flowers● BRANDED: has the giver’s logo on it (tastefully) ● SPECIAL: needn’t cost a lot, but shows the giver invested extra

effort or money into it

8 elements make a marketing gift memorable:

Page 9: 8 Elements of a Memorable Marketing Gift

See if you agree!