7 ways you can use facebook custom audiences to grow your business

ways you can

use Facebook

Custom

Audiences to

grow your

business

Image: http://bit.ly/1xUu1lX

Have you ever

heard of

Facebook

Custom

Audiences?

It’s a pretty powerful

tool that allows you to

reach existing or new

customers on

Facebook using

customer information

you already have.

But what does

that mean,

exactly?

Image: http://bit.ly/1xCBfMZ

Here are 7 ways you

can use Facebook

Custom Audiences to

grow your business

Image: http://bit.ly/1EZIBJA

#1 To grow your fan

base

Upload your CRM data and

you can target that group of

people during your paid social

campaigns. This lets you turn

email subscribers into

valuable new Facebook page

likes.Image: http://bit.ly/1zCLO0n

#2 To extend your post

reach

Organic reach is often low,

requiring you to promote your

posts. But with CRM data you

can reach individual users

who have already expressed

interest in your brand.

Image: http://bit.ly/1uIyHLi

#3 To retarget

website visitors

Customers often become distracted

during the purchasing process and

can drop off your website.

Retargeting ads can remind them

of what they were looking at and

bring them back to your site to

complete the purchase.

Image: http://bit.ly/1F2WHvy

#4 To cross-sell/upsell

your products

Knowing which products a

customer has purchased

before gives your brand the

opportunity to upsell a

complementary item to

existing customers through

Facebook.Image: http://bit.ly/1uQ1I7k

#5 For cross-

device retargeting

Many customers will research a

product on a mobile device but

purchase on a desktop. With

custom audiences you will be able

to extend this behaviour; promote

further browsing to mobile users,

or trigger a sale with desktop

users.Image: http://bit.ly/1ynQciQ

#6 To build new

customer audiences

Lookalike audiences allow advertisers

to create groups similar to existing

customers based on their

demographic and interests. Since this

new audience is similar to your current

one, it will be more interested in what

you have to say.

Image: http://bit.ly/1ySjupV

#7 To profile

your customer

base

Brands can apply targeting filters on

custom audiences to discover a

huge amount about existing

customer demographics and

interests. These insights can then

be used to inform business

objectives and decision-making.

Image: http://bit.ly/1AhuNfs

Facebook Custom

Audiences is

currently

underutilised by

advertisers.

But it can

benefit both

brands and

customers.Yay!

Brands benefit from

targeting the exact

customers they want to

reach, allowing them to be

more efficient with

advertising spend.

Customers benefit

from being served

more relevant

advertising, from a

brand they have

previously engaged

with.

Image: http://bit.ly/1qWeGvp

Got feedback or

questions?

Let us know:

@1000heads