7 ways you can use facebook custom audiences to grow your business

17
ways you can use Facebook Custom Audiences to grow your business Image: http://bit.ly/1xUu1lX

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Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.

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Page 1: 7 ways you can use Facebook Custom Audiences to grow your business

ways you can

use Facebook

Custom

Audiences to

grow your

business

Image: http://bit.ly/1xUu1lX

Page 2: 7 ways you can use Facebook Custom Audiences to grow your business

Have you ever

heard of

Facebook

Custom

Audiences?

Page 3: 7 ways you can use Facebook Custom Audiences to grow your business

It’s a pretty powerful

tool that allows you to

reach existing or new

customers on

Facebook using

customer information

you already have.

Page 4: 7 ways you can use Facebook Custom Audiences to grow your business

But what does

that mean,

exactly?

Image: http://bit.ly/1xCBfMZ

Page 5: 7 ways you can use Facebook Custom Audiences to grow your business

Here are 7 ways you

can use Facebook

Custom Audiences to

grow your business

Image: http://bit.ly/1EZIBJA

Page 6: 7 ways you can use Facebook Custom Audiences to grow your business

#1 To grow your fan

base

Upload your CRM data and

you can target that group of

people during your paid social

campaigns. This lets you turn

email subscribers into

valuable new Facebook page

likes.Image: http://bit.ly/1zCLO0n

Page 7: 7 ways you can use Facebook Custom Audiences to grow your business

#2 To extend your post

reach

Organic reach is often low,

requiring you to promote your

posts. But with CRM data you

can reach individual users

who have already expressed

interest in your brand.

Image: http://bit.ly/1uIyHLi

Page 8: 7 ways you can use Facebook Custom Audiences to grow your business

#3 To retarget

website visitors

Customers often become distracted

during the purchasing process and

can drop off your website.

Retargeting ads can remind them

of what they were looking at and

bring them back to your site to

complete the purchase.

Image: http://bit.ly/1F2WHvy

Page 9: 7 ways you can use Facebook Custom Audiences to grow your business

#4 To cross-sell/upsell

your products

Knowing which products a

customer has purchased

before gives your brand the

opportunity to upsell a

complementary item to

existing customers through

Facebook.Image: http://bit.ly/1uQ1I7k

Page 10: 7 ways you can use Facebook Custom Audiences to grow your business

#5 For cross-

device retargeting

Many customers will research a

product on a mobile device but

purchase on a desktop. With

custom audiences you will be able

to extend this behaviour; promote

further browsing to mobile users,

or trigger a sale with desktop

users.Image: http://bit.ly/1ynQciQ

Page 11: 7 ways you can use Facebook Custom Audiences to grow your business

#6 To build new

customer audiences

Lookalike audiences allow advertisers

to create groups similar to existing

customers based on their

demographic and interests. Since this

new audience is similar to your current

one, it will be more interested in what

you have to say.

Image: http://bit.ly/1ySjupV

Page 12: 7 ways you can use Facebook Custom Audiences to grow your business

#7 To profile

your customer

base

Brands can apply targeting filters on

custom audiences to discover a

huge amount about existing

customer demographics and

interests. These insights can then

be used to inform business

objectives and decision-making.

Image: http://bit.ly/1AhuNfs

Page 13: 7 ways you can use Facebook Custom Audiences to grow your business

Facebook Custom

Audiences is

currently

underutilised by

advertisers.

Page 14: 7 ways you can use Facebook Custom Audiences to grow your business

But it can

benefit both

brands and

customers.Yay!

Page 15: 7 ways you can use Facebook Custom Audiences to grow your business

Brands benefit from

targeting the exact

customers they want to

reach, allowing them to be

more efficient with

advertising spend.

Page 16: 7 ways you can use Facebook Custom Audiences to grow your business

Customers benefit

from being served

more relevant

advertising, from a

brand they have

previously engaged

with.

Image: http://bit.ly/1qWeGvp

Page 17: 7 ways you can use Facebook Custom Audiences to grow your business

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questions?

Let us know:

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