7 ways to repurpose your content

Amit LaviAugust, 2015

7 Ways to Repurpose Your Startup’s Content

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What is Repurposing?

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Repurposing requires updating or changingcontent into a different form to serve a different audience, or the same audience differently.

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• Changing the format of the content• Changing the target audience for the content • Updating the content itself to make sure it’s up

to date and relevant

When you repurpose a piece of content, you’re usually doing either one of these things;

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7 different ways you can repurpose your content

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Aren’t you loving this presentation?

• Turn your content into something visual

• Bonus – Slideshare has a high distribution network - over 60 million users and over 159 million monthly page views

Great for:

• Reusing the slideshow your CEO used at a recent presentation/meetup.

Slideshare

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• Go audio! Turn your blog post into a podcast.

• Easy to do - personalizes your product and builds your brand’s personality

Great For:

• Catering to people on the go or members of your audience who are just fed up of reading!

Hot Tip: Make sure to record in a quiet area with a good quality microphone.

Podcast

Bonus Tip: CMI Podcast network is a great place to find marketing podcasts

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• Fantastic feature for contributing to your professional community and increasing publicity.

• Make it work by taking your latest blog post and condensing it to 400-600 words.

• If you’ve noticed your blog or presentation slides has received good feedback, consider sharing it on a professional Linkedin group.

Great For:

• Taking old blogs and reposting them a few months later

LinkedIn Publisher

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On that note….

• If you truly want to make use of your content, consider publishing on channels outside of your immediate social networks.

Great For:

Generating buzz for your startup and your team.

Global Blogs

• Sites like Medium allow you to insert your content in forums where people are already going to read and learn.

and BlogsRelease

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• Always post and tweet your latest content BUT

• Try focusing on some key points you want to emphasize

• Eg 1: Take a diagram from your blog, write about it and post in on Facebook with a link to ‘read more’

• Eg 2: Take a quote from a conference/meetup and tweet it with a video link.

Great For:

Making your content more interesting and accessible amongst the social media noise.

Facebook/Twitter

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We really do love being social…

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65% of us are considered visual learners….

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…This makes infographics a relevant and clever repurposing option

• Information graphics (infographics) are the perfect way of re-hashing complex information ie statistics, technical info

• and are websites that allow you to easily use your own information to generate the perfect inforgraphic.

• Once you’ve created the perfect image, send it out to the social media world and watch the magic happen.

Great For:

- Creating ‘How To’ Guides or publishing number or reports.

Infographics

Infogr.am Piktochart

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• Platforms like and allow you to showcase a broad range of materials in a clear methodical way using links to websites, articles, slideshows, videos etc

• Creating a white paper is also an easy way of consolidating a range of content to make something ‘new’ and position your startup as a leader in your field.

Great For:

Consolidating information when you’ve written a few blogs on a similar/related topic.

Try Something DifferentRoojoom Tuteboard

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Remember…

Different members of your audience will enjoy absorbing information differently . Repurposing your content is a great way of attracting different people in different ways.

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How Marketing Envy Does Their Repurposing

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• The simple act of changing the title of your recent blog post before pushing it back into the spotlight can make the world of difference.

• When you’ve written a blog, try to think of at least 4 alternative titles for the same post

• Then plan different times you want to promote it on social media. We suggest using an excel spreadsheet to make it all

clear and organized.

Retitle to Repurpose

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Here’s an example of a template Marketing Envy uses, feel free to adopt it and make it your own.

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• The excel system is also useful when adapting your content according to what’s ‘trending’. Try to keep in touch with current hot topics in your industry and use them to your advantage to reuse content from the past to push it back into the center stage.

Hot Tip: Tools like , and make it easy for you to see what your audience currently wants to read about. You can also see what’s trending by looking at the hashtags on your Twitter side bar.

See what’s trending

Buzzsumo RedditWhat’s Trending

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Our Example

• Recently, Marketing Envy noticed an increase in articles written about how startup’s should approach creating their logo.

• This is likely to be because Facebook made a slight change to its logo.

• Our CEO, Billy Cina, wrote a startup guide for creating a logo in a blog last year.

• Using our repurposing skills, we tweeted out the blog once again with a different spin and shortened the piece in order to post it on her Linkedin publisher.

No new content, but lots of new views. Win!

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Our Example

New Tweet

LinkedinPublisher

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Remember… Repurposing is only ever effective when the content you are writing is ‘evergreen’ - well researched, well written and relevant to your audience for a long period of time.

Evergreen… Evergood

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So what are you waiting for? Try it now and see your marketing

strategy will be one that others will envy…

Thank You