5 tips to repurpose your existing content
TRANSCRIPT
How to be successful at content breakdown
5 TIPS TO REPURPOSEYOUR CONTENT
–Derek Halpern, Social Triggers
“Create content 20% of the time.Spend the other 80% of the time promoting what you created.”
One of the most popular conversations in content marketingis how to get the most out of your content by repurposing.
Each piece of content you create takes time and energy, soyou need to make sure you maximize the marketing value you
get from it by breaking it down in different formats fordifferent platforms
The best place to start with repurposed content is to considerwhich piece--or pieces--have performed best.
Use analytics tools to gauge how well content has performed.
Try to work on a well-performing postthat is broad and juicy enough to be
suitable for other mediums, withdifferent graphics, undertones,
messages and angles.
It's possible to stretch one post intofive or more.
WHAT TYPE OF CONTENT PERFORMED BEST?
WHERE TO FIND THE BEST CONTENT?
LEFTOVERS:Keep an eye out for
topics upon which youcan expand. Maybe
there have beenadvancements in those
topics, or maybe youhave a new perspective
that warrants newposts.
EVERGREEN: is high-quality and
timeless content. It getsa lot of traffic and stays
relevant over time unlike posts that dealwith specific events or
trends..
POPULAR:Posts become popular
when they strike achord with your
audience. It's likely thatvariations on these
posts will resonate, too.
Ready?Here are 5 ways to repurpose your
content:
1. CREATE NEW ARTICLES
1. CREATE NEW ARTICLES
High-quality content leads to more high-quality content!
Try making a listicle into a series of blog posts. Take a list that has performed well and expand on each listitem in a series of blog posts. Pull more statistics and expert opinions on each point andyou'll be able to grow it into a longer post with value withouthaving to start from scratch. Check out some tips from experts such as Neil Patel onbuilding your blog from repurposed content.
2 . INFOGRAPHICS
2 . INFOGRAPHICS
Infographic are usually more digestible than slidesand presentations. Programs like Litmus and Piktochart can help youturn data into visually compelling graphics.
3. COME UP WITH NEW ELEMENTS
3. COME UP WITH NEW ELEMENTS
When you're reviewing old blog content, you mightfind that updating a few stats and some part of the
text can make it relevant once again.
Adding new quotes or additional data is a great placeto start. Contently offers some great tips on elements
that help refresh old content.
A simple way is to add new elements to your old pieceof content
4. CREATE A DAILY EMAIL SERIES
4. CREATE A DAILY EMAIL SERIES
Some high-quality content translates well into small bits ofinformation distributed on a daily basis.
Take a look at in-depth articles and think howyou might break them into smaller chunks. Use an email formatting application likeMailChimp to help you craft automated,personalized emails to engage your audiencewith bits of delectable information.
5. CHANGE THE WAY YOU DISTRIBUTE
Sometimes altering content to fit into another socialmedia platform is enough to fuel it for another
round of distribution.
You can easily turn a photo or infographic into a pinfor a Pinterest board. If you have a compelling quote
from a blog post, you can turn it into a photo anduse it on Facebook, Instagram or LinkedIn.
5. CHANGE THE WAY YOU DISTRIBUTE
Repurposing content can save you tons of time andmarketing dollars while boosting SEO performance and
increasing your reach.
Think about repurposing as you're creating original content.Keep your focus on adding value and you'll find out that your
audience will respond with the equal measures ofenthusiasm.
SO...
Thank you
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