7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue

EVIDENCE-BASED COMMUNICATIONS

Free Webinar - 26 June 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

7 Tips for Effective EU Public Affairs: Practical

ideas to reach the highest impact for your issue

EVIDENCE-BASED COMMUNICATIONS

Free Webinar – 26 June 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

WELCOME to the 5th FREE webinar

EVIDENCE-BASED COMMUNICATIONS

ABOUT THE WEBINAR SERIES

1

EVIDENCE-BASED COMMUNICATIONS

EU Lobbying, Ethics & Transparency:

"Do"-s and "Don't"-s

Risk Regulation in the EU: Sectors,

Advocacy and the Precautionary

Principle

Regulatory Affairs Explained: What you

must know about implementing & delegated acts

How to Master EU Interest

Representation: The BM guide to EU lobbying best

practices

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest

impact for your issue

Digital Communication in EU Affairs: How to

master Twitter, Linkedin & social media in public

affairs

EU Public Affairs Forecast until June

2014: What to expect until the end

of Barroso II and beyond?

EVIDENCE-BASED COMMUNICATIONS

GOOD TO KNOW

2

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Recording & PPT will be made available within 3 days

EVIDENCE-BASED COMMUNICATIONS

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Recording & PPT will be made available within 3 days

Transcript will be available within 1 week

EVIDENCE-BASED COMMUNICATIONS

SPEAKER & ORGANISER

3

EVIDENCE-BASED COMMUNICATIONS

SPEAKERDiederik Peereboom:

Director, Public Affairs at Burson-Marsteller Brussels

7 Tips for Effective EU Public Affairs: Practical

ideas to reach the highest impact for your issue

EVIDENCE-BASED COMMUNICATIONS

EVIDENCE-BASED COMMUNICATIONS

SPEAKER MODERATORDiederik Peereboom András BANETH

Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy

7 Tips for Effective EU Public Affairs: Practical

ideas to reach the highest impact for your issue

EVIDENCE-BASED COMMUNICATIONS

1-day EU training workshops on lobbying, communication

& decision-making

EVIDENCE-BASED COMMUNICATIONS

THE PRESENTATION

4

EVIDENCE-BASED COMMUNICATIONS

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19 EVIDENCE-BASED COMMUNICATIONS

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue

Diederik Peereboom, DirectorWebinar, Brussels, 26 June 2013

EVIDENCE-BASED COMMUNICATIONS

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20

What’s in a name?

PUBLIC AFFAIRS

LOBBYING

COMMUNICATION

“GOVERNMENT RELATIONS

COMMUNICATIONS

ISSUES MANAGEMENT

CORPORATE CITIZENSHIP STRATEGIES

PUBLIC POLICY

REPUTATION

STAKEHOLDERS”

“THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION”

" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”

EVIDENCE-BASED COMMUNICATIONS

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21

7 Tips

1. Set Clear Objectives

EVIDENCE-BASED COMMUNICATIONS

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22

7 Tips

1. Set Clear Objectives

2. Develop a Compelling Story

EVIDENCE-BASED COMMUNICATIONS

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23

7 Tips

1. Set Clear Objectives

2. Develop a Compelling Story

3. Understand the Process

EVIDENCE-BASED COMMUNICATIONS

Click to edit Master title style

24

7 Tips

1. Set Clear Objectives

2. Develop a Compelling Story

4. Be Informed

3. Understand the Process

EVIDENCE-BASED COMMUNICATIONS

Click to edit Master title style

25

7 Tips

1. Set Clear Objectives

2. Develop a Compelling Story

4. Be Informed

5. Maintain a Network of Contacts

3. Understand the Process

EVIDENCE-BASED COMMUNICATIONS

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26

7 Tips

6. Avoid Complacency

1. Set Clear Objectives

2. Develop a Compelling Story

4. Be Informed

5. Maintain a Network of Contacts

3. Understand the Process

EVIDENCE-BASED COMMUNICATIONS

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27

7 Tips

7. Build a Strong Team

6. Avoid Complacency

1. Set Clear Objectives

2. Develop a Compelling Story

4. Be Informed

5. Maintain a Network of Contacts

3. Understand the Process

EVIDENCE-BASED COMMUNICATIONS

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1. Set Clear Objectives

SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN

ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES

BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES

EVIDENCE-BASED COMMUNICATIONS

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29

2. Develop a Compelling Story

THINK OUTSIDE THE BOX

THINK POLITICALLY

BACK UP YOUR ARGUMENTS

USE DIFFERENT CHANNELS

EVIDENCE-BASED COMMUNICATIONS

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MAP EACH STEP OF THE PROCESS

KNOW THE KEY ACTORS AND INFLUENCERS

3. Understand the Process

THINK AHEAD

BE PROACTIVE: DO NOT FOLLOW BUT

SHAPE THE PROCESS

EVIDENCE-BASED COMMUNICATIONS

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UNDERSTAND THE RELEVANT DEVELOPMENTS

INTERPRET THE CONSEQUENCES

SPOT NEW HOOKS

WATCH POTENTIAL OPPONENTS

4. Be Informed

EVIDENCE-BASED COMMUNICATIONS

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SEARCH FOR ALLIES AND BUILD COALITIONS

FIND THOSE WHO SHARE YOUR DESIRED OUTCOME

FORM A “CHOIR” OF DIFFERENT VOICES

5. Maintain a Network of Contacts

EVIDENCE-BASED COMMUNICATIONS

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SEE IT THROUGH UNTIL THE VERY END

WHAT CAN STILL GO WRONG?

WHAT IS NEXT?

6. Avoid Complacency

A feeling of smug or uncritical satisfaction with oneself or one’s achievements

EVIDENCE-BASED COMMUNICATIONS

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34

7. Build a Strong Team

A VARIETY OF SKILLS

STRONG INTERNAL ORGANISATION

CLEAR AND REGULAR INTERNAL COMMUNICATIONS

EVIDENCE-BASED COMMUNICATIONS

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35

THANK YOU!If you have further questions, you can contact Diederik Peereboom: diederik.peereboom@bm.com

EVIDENCE-BASED COMMUNICATIONS

Questions…?

Type in the Chat Box!

EVIDENCE-BASED COMMUNICATIONS

Thank you for your attention

…and see you on 3 July!