7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue

EVIDENCE-BASED COMMUNICATIONS

Free Webinar - 26 June 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

7 Tips for Effective EU Public Affairs: Practical

ideas to reach the highest impact for your issue


Free Webinar – 26 June 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

WELCOME to the 5th FREE webinar


ABOUT THE WEBINAR SERIES

1


EU Lobbying, Ethics & Transparency:

"Do"-s and "Don't"-s

Risk Regulation in the EU: Sectors,

Advocacy and the Precautionary

Principle

Regulatory Affairs Explained: What you

must know about implementing & delegated acts

How to Master EU Interest

Representation: The BM guide to EU lobbying best

practices

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest

impact for your issue

Digital Communication in EU Affairs: How to

master Twitter, Linkedin & social media in public

affairs

EU Public Affairs Forecast until June

2014: What to expect until the end

of Barroso II and beyond?


GOOD TO KNOW

2


Turn off your Outlook, Skype and other programs



Ask via chat in the bottom left chat box




Questions will be answered during & after the presentation





Presentation will take approx. 40 mins, followed by Q&A






The webinar is being RECORDED







Recording & PPT will be made available within 3 days







Recording & PPT will be made available within 3 days

Transcript will be available within 1 week


SPEAKER & ORGANISER

3


SPEAKERDiederik Peereboom:

Director, Public Affairs at Burson-Marsteller Brussels




SPEAKER MODERATORDiederik Peereboom András BANETH

Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy




1-day EU training workshops on lobbying, communication

& decision-making


THE PRESENTATION

4


Click to edit Master title style

19 EVIDENCE-BASED COMMUNICATIONS

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue

Diederik Peereboom, DirectorWebinar, Brussels, 26 June 2013



20

What’s in a name?

PUBLIC AFFAIRS

LOBBYING

COMMUNICATION

“GOVERNMENT RELATIONS

COMMUNICATIONS

ISSUES MANAGEMENT

CORPORATE CITIZENSHIP STRATEGIES

PUBLIC POLICY

REPUTATION

STAKEHOLDERS”

“THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION”

" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”



21

7 Tips

1. Set Clear Objectives



22

7 Tips


2. Develop a Compelling Story



23

7 Tips



3. Understand the Process



24

7 Tips



4. Be Informed




25

7 Tips



4. Be Informed

5. Maintain a Network of Contacts




26

7 Tips

6. Avoid Complacency



4. Be Informed





27

7 Tips

7. Build a Strong Team




4. Be Informed





28


SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN

ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES

BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES



29


THINK OUTSIDE THE BOX

THINK POLITICALLY

BACK UP YOUR ARGUMENTS

USE DIFFERENT CHANNELS



30

MAP EACH STEP OF THE PROCESS

KNOW THE KEY ACTORS AND INFLUENCERS


THINK AHEAD

BE PROACTIVE: DO NOT FOLLOW BUT

SHAPE THE PROCESS



31

UNDERSTAND THE RELEVANT DEVELOPMENTS

INTERPRET THE CONSEQUENCES

SPOT NEW HOOKS

WATCH POTENTIAL OPPONENTS

4. Be Informed



32

SEARCH FOR ALLIES AND BUILD COALITIONS

FIND THOSE WHO SHARE YOUR DESIRED OUTCOME

FORM A “CHOIR” OF DIFFERENT VOICES




33

SEE IT THROUGH UNTIL THE VERY END

WHAT CAN STILL GO WRONG?

WHAT IS NEXT?


A feeling of smug or uncritical satisfaction with oneself or one’s achievements



34

7. Build a Strong Team

A VARIETY OF SKILLS

STRONG INTERNAL ORGANISATION

CLEAR AND REGULAR INTERNAL COMMUNICATIONS



35

THANK YOU!If you have further questions, you can contact Diederik Peereboom: [email protected]


Questions…?

Type in the Chat Box!


Thank you for your attention

…and see you on 3 July!

7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue

News & Politics

based communications

recorded recording

avoid complacency

public affairs

highest impact

compelling

practical

computer speakers