7 habits highly successful bloggers by dan cristo | ses chicago 2013
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Chicago • November 4–7, 2013 • #SESCHI @SESConf
7 Habits of Highly Successful BloggersDan CristoDirector of SEO Innovation
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
State of Blogging
Source: http://blogging.org/blog/blogging-stats-2012-infographic/, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/page-2/
42,000,000 blogs in the US
About 25% of corporate blog
receive over 5,000 visits a month
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
State of Blogging
Source: http://blogging.org/blog/blogging-stats-2012-infographic/, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/page-2/
42,000,000 blogs in the US
About 35% of professional blogs receive over 5,000
visits a month
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
7 habits of highly successful bloggers
Self-Discovery1. Focused2. Disciplined3. Relationship driven4. AuthenticSelf-Improvement5. Delegate responsibility6. Concise7. Persistent
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
FocusSuccess isn’t merely what you do,
it’s also what you choose not to do.
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
How has your focus changed over the years?
Gini Dietrich @ginidietrich http://SpinSucks.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Focus
1. All content aligns to clear mission statement2. Build a profile of your primary reader3. Set specific goals, and review daily
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Discipline“If a man doesn’t work, he shouldn’t eat.”
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
When do you find time to write?
Mark Schaefer @markschaefer http://BusinessGrow.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Discipline
1. Block 2-3 writing hours early in the day2. Publish at the same time throughout the week3. Respond to every single comment
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
AuthenticityWhy would buy from someone you don’t trust?
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
How did your blog find a unique voice?
Gini Dietrich @ginidietrich http://SpinSucks.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Authenticity
1. Take a stand - don’t straddle both viewpoints2. Create original content3. Monetize through trust
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Ken Rockwell masters affiliate links through transparency
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Ken Rockwell masters affiliate links through transparency
Powerful stuff!
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Tony Northrup converts without selling out
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Relationships“It takes a village to raise a child.”
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
How do you go about building strong relationships?
Ted Rubin @tedrubin http://TedRubin.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Relationship Building
1. Look someone in the eye - digitally2. Attend offline events 3. Join a tribe
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Discipline
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
DelegationAre you working IN your business, or ON it?
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
What sort of responsibilities do you delegate?
Mark Schaefer @markschaefer http://BusinessGrow.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Delegation
1. Strategically use guest bloggers to free time for strategic thinking
2. Use employees or friends to support sharing and engagement
3. Hire a virtual assistant
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
ConcisenessIn a good story, every word counts.
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
How do you express ideas in a concise manner?
Ted Rubin @tedrubin http://TedRubin.com
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Conciseness
1. Post blog ideas in short form to Twitter and Facebook to test engagement
2. Structure content in a reverse pyramid3. Always revise – try to cut 50%
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Successful bloggers are concise
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
PersistenceEvery overnight success is 10 years in the making.
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
How do you keep motivated?
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
3 Tips for Blogging Persistence
1. Follow your passion2. Don’t be a perfectionist3. Build a support system
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Build a blogger support system
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
7 habits of highly successful bloggers
Self-Discovery1. Focused2. Disciplined3. Relationship driven4. AuthenticSelf-Improvement5. Delegate responsibility6. Concise7. Persistent
Chicago | November 4–7, 2013 | #SESCHI | @SESConf
@dancristo
Thank You
Gini Dietrich@ginidietrich
SpinSucks.com
Ted Rubin@tedrubin
Tedrubin.com
Mark Schaefer@markwschaefer
BusinessesGrow.com
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