6 ways to build brand loyalty through social media - bollywood-style lessons from slumdog millionare

Namaste!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc

Web:SimpliFlying.comEmail:shashank@simpliflying.com

TwiIer:@simpliflying

Loyalty 2.0Howsocialmediaischangingthewayyoubuildloyalty

6quesLonstoanswerindrivingloyaltythroughsocialmedia‐Slumdogishtyle!

“Because I said so...” is so overA brand can’t just say it stands for something, it needs to deliver to the specific segment

“Trends from friends” as transformative as search

How can you excite them?Give them something to do. Something to explore.

Something common to talk about.

How can you empower them to share their (your) story?

By being authentic. Stories about product or service experience?

How can you allow them to connect with each other?

How can you allow them to connect with YOU, the face behind the brand?

Jai Ho!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc

Web:SimpliFlying.comEmail:shashank@simpliflying.com

TwiIer:@simpliflying