6 ways to build brand loyalty through social media - bollywood-style lessons from slumdog millionare
TRANSCRIPT
Namaste!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc
Web:SimpliFlying.comEmail:[email protected]
TwiIer:@simpliflying
Loyalty 2.0Howsocialmediaischangingthewayyoubuildloyalty
6quesLonstoanswerindrivingloyaltythroughsocialmedia‐Slumdogishtyle!
“Because I said so...” is so overA brand can’t just say it stands for something, it needs to deliver to the specific segment
“Trends from friends” as transformative as search
How can you excite them?Give them something to do. Something to explore.
Something common to talk about.
How can you empower them to share their (your) story?
By being authentic. Stories about product or service experience?
How can you allow them to connect with each other?
How can you allow them to connect with YOU, the face behind the brand?
Jai Ho!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc
Web:SimpliFlying.comEmail:[email protected]
TwiIer:@simpliflying