6 steps to your social media strategy
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LINDA FRANKLINDC, VA, & MD SEARCH ENGINE MARKETING MEET UP GROUP
JANUARY 8 , 2012
6 Steps to Integrate Social Media into Your
Business Plan
2
Why Social Media?
As of August 2012, 69% of online adults use social
networking sites.
Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
3
Step 1: Who Are You?
Value Proposition?Tone/Voice of your Brand?Competitors?SWOT Analysis
4
Step 2: Who is Your Audience?
5
Step 3: What Are Your Business Goals?
6
Step 4: Which Marketing Channels?
FB
TW
Blog
LI
Your Busines
s
7
Step 5: What is Your Message
8
Messaging
9
Step 6: What Metrics Define Success?
Are you on the right path to reach your business goals?
10
Wrap up
Buy inCommitmentSet Expectations
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