5 x hot mobile technologies presentation - vocomo inc
Post on 07-Dec-2014
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MOBILE CRM DRIVING ENGAGEMENT & USAGE
Vocomo Inc
Mobile CRM - Objective
Stimulate usage & engagement Drive brand awareness Increased loyalty Encourage trial
Mobile Tools for CRM
AUTOMOTIVE
RETAIL
High response rate
High relevancy Inexpensive Ease of
connecting users to customer care teams
Ease of cross selling
Precision targeting Age Usage patterns Brand
Mobile CRM Case
Quest Singles PromotionChallenge
Increase usage and buying for a targeted group of users
Action Built a targeted SMS campaign to the specific user and provided them with an incentive to purchase
Solution Using Vocomo’s mobile messaging and CRM platform, Quest was able to send correspondence over SMS
Result 10% increase in usage and sales across the brand during the time of the promotion
Vocomo Mobile CRM
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