5 ways to build a network of trust through social media

By the end of this session you’ll learn...

By the end of this session you’ll learn...

• Why your personal brand is so important - and how to build it

By the end of this session you’ll learn...

• Why your personal brand is so important - and how to build it

• Learn practical tips and skills to use right away

By the end of this session you’ll learn...

• Why your personal brand is so important - and how to build it

• Learn practical tips and skills to use right away

• 5 ways to create a network of trust through social media

If you agree...

If you agree...

If you agree...

If you agree...

Then Social Media is not for you.

If you agree...

April 12, 2012

April 12, 2012

Why is a network of trust so important?

Why is a network of trust so important?

๏ Career opportunities

Why is a network of trust so important?

๏ Career opportunities

๏ Your personal brand

Why is a network of trust so important?

๏ Career opportunities

๏ Your personal brand

๏ Business development

Why is a network of trust so important?

๏ Career opportunities

๏ Your personal brand

๏ Business development

๏ We’re all judged by the network we keep

[ 1 ] !

build your personal brand

YOU

YOU

EVERYONE!ELSE

Create appropriate profiles.

[ 2 ] !

Tune your social radio

Find like-minded people to follow on Twitter

Find like-minded people to follow on Twitter

Connect with people you know on LinkedIn

Find like-minded people to follow on Twitter

Connect with people you know on LinkedIn

Add friends/colleagues on Facebook

Find like-minded people to follow on Twitter

Connect with people you know on LinkedIn

Add friends/colleagues on Facebook

...And then selectively/unfollow/hide selectively

Quickest way to grow a network of trust on LinkedIn: !curate your connections.

InMail

InMail connection request

InMail membermessage

connection request

InMail membermessage

connection request

Start a relationship!

InMail membermessage

connection request

Start a relationship! Confirm a relationship!

InMail membermessage

connection request

Start a relationship! Confirm a relationship! Leverage a relationship!

InMail Secret Ingredients

InMail Secret Ingredients

Great!subject line

InMail Secret Ingredients

Great!subject line

Unique!insight

InMail Secret Ingredients

Great!subject line

Unique!insight

Something!personal

InMail Secret Ingredients

Great!subject line

Unique!insight

Something!personal

Call to action

[ 3 ] !

give value before you get value

What’s valuable in social media?

๏ Be the first to share something important

What’s valuable in social media?

๏ Be the first to share something important

๏ Explain something better than anyone else

What’s valuable in social media?

๏ Be the first to share something important

๏ Explain something better than anyone else

๏ Connecting people

What’s valuable in social media?

๏ Be the first to share something important

๏ Explain something better than anyone else

๏ Connecting people

๏ Share something remarkable!

What’s valuable in social media?

๏ Be the first to share something important

๏ Explain something better than anyone else

๏ Connecting people

๏ Share something remarkable!

๏ Offer a memorable opinion that starts conversations

What’s valuable in social media?

The ideal status update is...

๏ Short!!

๏ Includes a link/explanation and/or insight!

๏ Polarizes opinion someway

The ideal status update is...

๏ Short!!

๏ Includes a link/explanation and/or insight!

๏ Polarizes opinion someway

[ 4 ] !

spend your reputation currency wisely

There is a big difference between popularity & influence

[ 5 ] !

commit real time to create real value

How to use your time effectively

How to use your time effectively

Block 30 minutes!each day!

How to use your time effectively

Block 30 minutes!each day! Go mobile!

How to use your time effectively

Block 30 minutes!each day! Go mobile! Use a social dashboard

like Hootsuite!

(Value

(Value x

(Value frequency)x

(Value frequency)x x

(Value frequency) reachx x

(Value frequency) reach =x x

network of trust(Value frequency) reach =x x

network of trust(Value frequency) reach =

What you share

x x

network of trust(Value frequency) reach =

What you share

How often you share

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

maximum yield on your investment

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

maximum yield on your investment

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

maximum yield on your investment

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

maximum yield on your investment

x x

network of trust(Value frequency) reach =

What you share

How often you share

Who you engage with

maximum yield on your investment

x x

80 percent of success is just showing up.

80 percent of success is just showing up.

Tell him Schnitzelboy sent you!

Practical, tactical ideas for your social business.

Practical, tactical ideas for your social business.

Please connect with me!twitter/@schnitzelboy | about.me/joelmarans