5 ways to build a network of trust through social media
TRANSCRIPT
By the end of this session you’ll learn...
By the end of this session you’ll learn...
• Why your personal brand is so important - and how to build it
By the end of this session you’ll learn...
• Why your personal brand is so important - and how to build it
• Learn practical tips and skills to use right away
By the end of this session you’ll learn...
• Why your personal brand is so important - and how to build it
• Learn practical tips and skills to use right away
• 5 ways to create a network of trust through social media
If you agree...
If you agree...
If you agree...
If you agree...
Then Social Media is not for you.
If you agree...
April 12, 2012
April 12, 2012
Why is a network of trust so important?
Why is a network of trust so important?
๏ Career opportunities
Why is a network of trust so important?
๏ Career opportunities
๏ Your personal brand
Why is a network of trust so important?
๏ Career opportunities
๏ Your personal brand
๏ Business development
Why is a network of trust so important?
๏ Career opportunities
๏ Your personal brand
๏ Business development
๏ We’re all judged by the network we keep
[ 1 ] !
build your personal brand
YOU
YOU
EVERYONE!ELSE
Create appropriate profiles.
[ 2 ] !
Tune your social radio
Find like-minded people to follow on Twitter
Find like-minded people to follow on Twitter
Connect with people you know on LinkedIn
Find like-minded people to follow on Twitter
Connect with people you know on LinkedIn
Add friends/colleagues on Facebook
Find like-minded people to follow on Twitter
Connect with people you know on LinkedIn
Add friends/colleagues on Facebook
...And then selectively/unfollow/hide selectively
Quickest way to grow a network of trust on LinkedIn: !curate your connections.
InMail
InMail connection request
InMail membermessage
connection request
InMail membermessage
connection request
Start a relationship!
InMail membermessage
connection request
Start a relationship! Confirm a relationship!
InMail membermessage
connection request
Start a relationship! Confirm a relationship! Leverage a relationship!
InMail Secret Ingredients
InMail Secret Ingredients
Great!subject line
InMail Secret Ingredients
Great!subject line
Unique!insight
InMail Secret Ingredients
Great!subject line
Unique!insight
Something!personal
InMail Secret Ingredients
Great!subject line
Unique!insight
Something!personal
Call to action
[ 3 ] !
give value before you get value
What’s valuable in social media?
๏ Be the first to share something important
What’s valuable in social media?
๏ Be the first to share something important
๏ Explain something better than anyone else
What’s valuable in social media?
๏ Be the first to share something important
๏ Explain something better than anyone else
๏ Connecting people
What’s valuable in social media?
๏ Be the first to share something important
๏ Explain something better than anyone else
๏ Connecting people
๏ Share something remarkable!
What’s valuable in social media?
๏ Be the first to share something important
๏ Explain something better than anyone else
๏ Connecting people
๏ Share something remarkable!
๏ Offer a memorable opinion that starts conversations
What’s valuable in social media?
The ideal status update is...
๏ Short!!
๏ Includes a link/explanation and/or insight!
๏ Polarizes opinion someway
The ideal status update is...
๏ Short!!
๏ Includes a link/explanation and/or insight!
๏ Polarizes opinion someway
[ 4 ] !
spend your reputation currency wisely
There is a big difference between popularity & influence
[ 5 ] !
commit real time to create real value
How to use your time effectively
How to use your time effectively
Block 30 minutes!each day!
How to use your time effectively
Block 30 minutes!each day! Go mobile!
How to use your time effectively
Block 30 minutes!each day! Go mobile! Use a social dashboard
like Hootsuite!
(Value
(Value x
(Value frequency)x
(Value frequency)x x
(Value frequency) reachx x
(Value frequency) reach =x x
network of trust(Value frequency) reach =x x
network of trust(Value frequency) reach =
What you share
x x
network of trust(Value frequency) reach =
What you share
How often you share
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
maximum yield on your investment
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
maximum yield on your investment
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
maximum yield on your investment
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
maximum yield on your investment
x x
network of trust(Value frequency) reach =
What you share
How often you share
Who you engage with
maximum yield on your investment
x x
80 percent of success is just showing up.
80 percent of success is just showing up.
Tell him Schnitzelboy sent you!
Practical, tactical ideas for your social business.
Practical, tactical ideas for your social business.
Please connect with me!twitter/@schnitzelboy | about.me/joelmarans