5 things you may not know about pr in malaysia
Post on 11-Aug-2014
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5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Malaysia; and
- PR pros working with Malaysia-bound clients
MYAOO
Total Communications System Inc. 2014
LIMITED B2B MEDIA
Total Communications System Inc. 2014
MALAYSIA HAS A LIMITED POOLOF B2B PUBLICATIONS
Total Communications System Inc. 2014
MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION
Total Communications System Inc. 2014
OTHERS ARE UNDER-REPRESENTED
Total Communications System Inc. 2014
MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG
YOU GOTTA GO OUT TO GET IN
Total Communications System Inc. 2014
THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES
Let us tell you a story
Total Communications System Inc. 2014
BUT ESPECIALLY FOR THOSETELLING TECHNICAL STORIES
E = mc2
Total Communications System Inc. 2014
SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND
A + B = C
Total Communications System Inc. 2014
AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES
WIN:WIN
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EXPECTATIONS ≠ REALITY
Total Communications System Inc. 2014
CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA
Total Communications System Inc. 2014
ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER
Total Communications System Inc. 2014
ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE
RM?WOW!
SUCH RINGGIT!
Total Communications System Inc. 2014
THIS IS NOT THE CASE
MEH…
Total Communications System Inc. 2014
ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE
SCALABLE BLAH BLAH!
MUCH SCALABLAH!
Total Communications System Inc. 2014
AGAIN, THIS IS NOT TRUE
GRR…
Total Communications System Inc. 2014
ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS …
Total Communications System Inc. 2014
… BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA
Total Communications System Inc. 2014
CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE
Total Communications System Inc. 2014
SELF-CENSORSHIP
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MEDIA PRACTICES SELF-CENSORSHIP
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OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION …
Total Communications System Inc. 2014
… AND MUST FOLLOW A CERTAIN LINE
Total Communications System Inc. 2014
IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED
Total Communications System Inc. 2014
IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC) …
Total Communications System Inc. 2014
THE POSITIVE ROLE PLAYED BY GOV’T MUST ALWAYS BE HIGHLIGHTED
THESE DUDES ROCK! GOSH
Total Communications System Inc. 2014
AND IT MUST BE GIVEN THE LION’S SHARE OF CREDIT
THEY DID IT ALL!
KEEP IT COMIN’
Total Communications System Inc. 2014
MEDIA EVENTS
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OPTIMIZE MEDIA’S PRESENCE AT PRESS CONFERENCES AND EVENTS BY …
Total Communications System Inc. 2014
HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS
Total Communications System Inc. 2014
HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB
Total Communications System Inc. 2014
ALSO, MEDIA DON’T REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION
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LANGUAGE EXCLUSIVES
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PRs CAN CONDUCT “EXCLUSIVE” INTERVIEWS WITH 3 MEDIA AT ONCE
Total Communications System Inc. 2014
MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA
吼 !
RAUNGAN!
ROAR!
Total Communications System Inc. 2014
MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH …
没问题 !
TIADA MASALAH!
NO PROBLEM!
Total Communications System Inc. 2014
SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE
獨家的 !
EKSKLUSIF!
EXCLUSIVE!
Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40Icons made by Emma Dimitrova: Slides 9-11Icons made by OCHA: Slides 25-27 and 32Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en
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