5 pillars of online marketing optimization omo

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5 PILLARS OF ONLINE

MARKETING OPTIMIZATION

(OMO)

November 2010

ONLINE MARKETING OPTIMIZATION

Creation of a funneling process via various online channels to generate traffic or leads for your business.

NEW SCHOOL STRATEGYInbound Marketing for Online Marketing Optimization

Strategies and processes to help your website get found by clients and customers already learning, discovering and shopping in your industry.

Outbound (Interruption) Marketing

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OLD SCHOOL STRATEGY

TACTICS

1. BLOGS

The foundation and hub of all your content Write blogs specific to your industry,

customer’s pains and solutions to your customer’s problems

Repurposing blogs into various pieces of content ie. PDF, eBook, Webinars, Videos, Micro Blogs, Tweets, Facebook posts etc.

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TACTICSTACTICS

2. NATURAL SEARCH (SEO) On-Page SEO- Keywords in Meta Content, Site

Content, URL, Internal links anchor text.

Off-Page SEO- Inbound links

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TACTICSTACTICS3. PAID SEARCH (PPC)

Extends your reach beyond organic by targeting thousands of related keywords.

Targeted avenues like LinkedIn and Facebook allows for highly granular targeting on audience profiles.- Geographical targeting- Age

- Designation - Industry

- Company Name

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TACTICSTACTICS4. SOCIAL MEDIA

Is NOT just a Facebook page a Twitter account or talking to Generation Y

It’s about enabling and facilitating conversations with your current and prospective customers

Timeliness customer support

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TACTICSTACTICS5. ROI - Measuring & Optimizing

Define the audience of the reports, the format and frequency.

- Blog Grader: http://blog.grader.com/- SEO Effectiveness: http://websitegrader.com/- PPC Conversion & Tracking:

http://adwords.google.com/support/aw/inproduct/bin/answer.py?hl=en&answer=115794#

- Social Media Effectiveness: http://socialmention.com/

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ABOUT US Digital Search Marketing Agency since 2002 Headquartered in Costa Mesa, California Resources in Los Angeles, Seattle, San

Francisco, Chicago and Orlando

Partial Client List: Mazda, Oprah.com, Microsoft Dynamics, Anchor Blue, O’Neill, UHG, Callaway.

1.877.736.4321info@ymarketing.com

150, Paularino Avenue, Suite D285, Costa Mesa, CA 92626