5 new ways companies use machine learning & ai to ...€™re-going-to...audience migration...

Chief Product OfficerRSG Media

Information Architecture Sales Leader,

IBM Data & AI

5 New Ways Companies Use Machine Learning & AI to Massively Grow Revenues by Decoding & Influencing Viewing Behaviors

2

90% Plan greater

investments in data

85% View AI as a strategic

priority

Operational BI and DataWarehousing

Self-ServiceAnalytics

New Business Models

TRANSFORMATION

Val

ue

MODERNIZATIONCOST REDUCTION INSIGHT-DRIVEN

Mostare here

AI

The Modern ML-AI Cloud Architecture

One Shoe Fits All Modern Cloud Data Architecture

Tech Fast Data Platform for ML & AI

Data Integrated Data Governance & Orchestration

Enterprise Democratization of Data & Analytics Toolkit

PERFORMANCE TRACKING

VIEWER RETENTION & ACQUISITION STRATEGIES

AUDIENCE MIGRATION

AUDIENCE PROFILES

AUDIENCE INSIGHTS

5 Ways To Use Machine Learning & AI to Massively Grow Revenues

Levenshtein Distance ‘Fuzzy Wuzzy’

GAM & Graph Neural Networks for NLP

Gaussian Mixture

Trigonometric Time Series

Gradient-Boosted Trees

Forecasting Audience Journeys

6

Network Group Dashboard Schedule Grid

Network Segmentation

Multi-Network Dashboard Schedule Grid

Forecasting Duplication Matrix

Audience Flow DMA Analysis Only-Only-Both Segmentation Bubble Charts

Optimization

7

8

sbrennan@us.ibm.comShiv.Sehgal@rsgmedia.com

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