5 marketing secrets every business owner should know

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Five Marketing Secrets

Every Business Owner Should Know

Presented by:

Terri S. Turner

TST Business Strategies

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• Transformed employee-preneur

• KC native

• Skills and Passions

• My promise

Hello. I am Terri S. Turner.

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Who Am I

What Do I Do

Who Do I Do It For

The Basics: Business Vital Signs

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Todd Herman – The 90 Day Year

Healthy Performance:• Immediate Impact• Tangible Results/Clarity• Belief that Results Can Be Achieved• Excitement and Motivation

2-weeks = immediate feedback loop

90-days = maintain and motivate for on-going performance

The psychological and neurological reason behind setting 90 day goals is that it is the ‘horizon’ line, and reaches as far out as you can see. This allows a tangible taste of what could impact my ‘today.’

90 Days Is The New 12-Month Check Up

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Secret #1: Write the Last Chapter First

“Truth is one, paths are many”

- Mahatma Gandhi

“Outcome is one, marketing paths are many”

- Terri S. Turner

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• Outcome

Grow my business is a goal; not an outcome

Increase leads

Grow database

Establish expertise• Paths

Traditional v Digital

Online v Offline

Outcome and Path Options

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And all roads must lead to home

Secret #2: There’s No Place Like Home

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1.Website

2.Social Media

3.Inbox/Email Platform

Options for Your Marketing Home

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You choose: Do I pay to lease or own my website?

Secret #3: Know What You Are Paying For

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What do you want to accomplish?• Relationship building (Whose website is it?)• Street cred• E-commerce• Retail looking for walk-in traffic• Service business looking for leads• Affiliate marketer• Have to• Building tangible value

Options for Website Last Chapter

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Social media changes often and you cannot forecast its behavior.

But GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust and eventually loyalty.

Secret #4: Social Media Is Like the Weather

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Secret #5: Own Your Database and Contacts

When was the last time you downloaded and reviewed your social media contacts?

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Bonus Secret: Collaboration Replaces Competition

Three marketing entrepreneurs, each with a unique specialty – make magic and money when they collaborate instead of complete!

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Turn Your Message Into Money

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terri@terristurner.com

Contact me TODAY to Get Started