5 marketing secrets every business owner should know

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Five Marketing Secrets

Every Business Owner Should Know

Presented by:

Terri S. Turner

TST Business Strategies


• Transformed employee-preneur

• KC native

• Skills and Passions

• My promise

Hello. I am Terri S. Turner.


Who Am I

What Do I Do

Who Do I Do It For

The Basics: Business Vital Signs


Todd Herman – The 90 Day Year

Healthy Performance:• Immediate Impact• Tangible Results/Clarity• Belief that Results Can Be Achieved• Excitement and Motivation

2-weeks = immediate feedback loop

90-days = maintain and motivate for on-going performance

The psychological and neurological reason behind setting 90 day goals is that it is the ‘horizon’ line, and reaches as far out as you can see. This allows a tangible taste of what could impact my ‘today.’

90 Days Is The New 12-Month Check Up


Secret #1: Write the Last Chapter First

“Truth is one, paths are many”

- Mahatma Gandhi

“Outcome is one, marketing paths are many”

- Terri S. Turner


• Outcome

Grow my business is a goal; not an outcome

Increase leads

Grow database

Establish expertise• Paths

Traditional v Digital

Online v Offline

Outcome and Path Options


And all roads must lead to home

Secret #2: There’s No Place Like Home


1.Website

2.Social Media

3.Inbox/Email Platform

Options for Your Marketing Home


You choose: Do I pay to lease or own my website?

Secret #3: Know What You Are Paying For


What do you want to accomplish?• Relationship building (Whose website is it?)• Street cred• E-commerce• Retail looking for walk-in traffic• Service business looking for leads• Affiliate marketer• Have to• Building tangible value

Options for Website Last Chapter


Social media changes often and you cannot forecast its behavior.

But GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust and eventually loyalty.

Secret #4: Social Media Is Like the Weather


Secret #5: Own Your Database and Contacts

When was the last time you downloaded and reviewed your social media contacts?


Bonus Secret: Collaboration Replaces Competition

Three marketing entrepreneurs, each with a unique specialty – make magic and money when they collaborate instead of complete!


Turn Your Message Into Money

Free Digital Footprint Audit

Free 20-Minute Coaching Report

[email protected]

Contact me TODAY to Get Started