45 ways to build your online brand
Post on 10-May-2015
383 Views
Preview:
DESCRIPTION
TRANSCRIPT
45 Ways To Build Your Online Brand
/ benlippert
About the Presenter
• SDSU grad (obviously)
• 1st job at Robert Sharp & Assoc.
• 2nd job at Fused Interactive
• Currently employed at Vision Video Interactive (VVI)
Networking Tips from The Onion
!1) First impressions last forever. Immediately after shaking someone’s hand, take a bottle of antibacterial sanitizer from your pocket and clean your hand thoroughly so that they know you have good hygiene. !2) People are often quite busy during the workday, so always approach potential contacts by visiting their homes at night. !3) Dress appropriately. A single tie is fine for business casual networking events, but a minimum of three ties should be worn to formal interviews. !4) Asking, “So how did you get the job you have now?” is a great way to learn about some of the outdated, unhelpful ways people used to get jobs 15 years ago. !5) The keys to success at any networking event are eye contact, a firm handshake, and five to 10 years of work experience that perfectly align with what your prospective employer is looking for. !6) No matter how insincere you are, try the best you can to hide the fact that you’re only talking to someone because you want to use them.
“You don't ‘belong to’ any company for life, and your chief affiliation isn't to any
particular ‘function.’ You're not defined by your job title and you're not confined by
your job description. Starting today you are a brand.”
!Source: The Brand Called You by Tom Peters
Join Twitter !
This Is Why No One Follows you On Twitter by Mashable
Consider cleaning up or “locking down” your Facebook.
!(Photos of drinking are not necessarily bad.)
Make sure your profile pic is easily identifiable.
Consistent profile photo
Consistent vanity URLS
Complete, consistent bios and profile
information
Make it stupid easy for someone to contact you.
Start a blog to share your talent or passion.
!pokemonxniccage.com
beerlabelsinmotion.tumblr.comhonestslogans.com
4sqsodak.com
Blogging platforms for writing/portfolio
!Tumblr, WordPress.com, Squarespace, Blogger, Medium
Setup your Google Plus page
Attend an event and tweet using the event hashtag.
!e.g. 9 Great Quotes From OTA 14
Include links on business cards
!https://www.youtube.com/watch?v=4YBxeDN4tbk
These aren’t cool anymore.
Profiles should be public !
Transparency is (usually) a good thing.
The key is transparency
Upload your resume/projects to SlideShare
Create a unique Pinterest board
!http://www.pinterest.com/benlippert/605/
Theme your Instagram feed !!
http://instagram.com/jasonmpeterson http://instagram.com/draplin
http://instagram.com/onmyplate
Join a niche social network !
e.g. RunKeeper, Flickr, Dribbble, Pack, Vimeo, Untappd, Foodspotting
Learn (some) code !
<a href=“http://www.codecademy.com target="_blank">Codeacadamy</a>
Check your LinkedIn settings
Review your “Public Profile”
Explore new media & learn their intricacies
!(even if you don’t intend on using the platform)
Don’t feel like you need to be everywhere.
Be diligent about keeping accounts up-to-date.
Follow industry news !
• Pocket ! • Feedly
• Google Alerts
• RSS feed
• Twitter list
• Facebook list
Use a URL shortener !
Bitly, Buffer
Share industry news
Tweet at industry professionals, but do it sparingly and tactfully.
Think like an SEO
Keep language clean and positive.
Consider grammar and punctuation
Easy on the hashtags
Get a certification (Do work outside of class. Go the extra mile!)
Educate yourself !
Find and subscribe to resources. e.g. Moz Whiteboard Friday, Google Webmasters
Start a podcast
Freelance write
Learn from personal branding professionals like Gary
Vaynerchuk and Patt Flynn.
Share links to everything you do, but try not to come
off as a narcissistic jerk.
Key Takeaway: Be known for something.
Be real. People hire people.
BONUS TIPS!• Apply for not-for-credit internships
• Disconnect at times
• Volunteer your time and ability
• Beef up your resume (something to talk about in your interviews)
• Ask if you can tour or shadow
This deck is available on SlideShare
What questions do you have for me?
!“Hey Ben, what is agency life like?”
top related