4 tech and marketing trends for 2014 by aliza sherman
Post on 06-May-2015
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4 Tech Trends for 2014 by Aliza Sherman
@alizasherman
Never make predictions, especially about the future.
--Casey Stengel
“For better or for worse, 2014 escalates
the ubiquity of connectivity.”
@alizasherman
Prediction 1: Hybrid or 360 degree
experiences Lines between online/mobile and offline blur even more.
@alizasherman
@alizasherman
The hybrid or 360 degree experience demonstrates that what we see and do online is inextricably connected to what we see and do offline. We engage in offline activities and instantly share them online. We go online whenever we have “down time” offline* to stave off boredom by “connecting.”
*and too o1en at moments when we should be paying a8en9on…
Prediction 1
• Wearable technologies – FitBit, Up by Jawbone – Fuel by Nike
• Geo-‐Fencing – Bytelight – PlaceCast and PlaceAd
• QR codes and improved scannables • Social mobile gamifica9on of offline experiences – EventMobi – Bizzabo
Examples of hybrid experiences Prediction 1
Pictured: Up by Jawbone @alizasherman
@alizasherman
Disrupting: Our ways of being “present” and how we “connect” with others.
Prediction 2: Social fatigue
Overconnecting becomes even more overwhelming.
@alizasherman
@alizasherman
The flip side of hybrid experiences: People will seek solutions to hyper-connected burnout. Businesses, products and services catering to simplifying, even disconnecting, will fill a growing need. Think retreats, workshops, software that quiets notifications or tracks time online and gently reminds people to pay attention to life.
Prediction 2
• Camp Grounded • Digital Detox (“Disconnect to Reconnect”) • Wisdom 2.0 (“Disconnect to Connect”) • #unplug Movement • Tech “Diets” • Reboot – Na9onal Day of Unplugging – March 7-‐8, 2014 – “I unplug to _______”
Examples Prediction 2
@alizasherman
@alizasherman
Disrupting: Our compulsive mobile device and social networking habits.
“2014 will be the year of
unplugging.”
@alizasherman
Prediction 3: Domination of the
user gen model More companies solicit, cull & exploit content from their customers.
@alizasherman
@alizasherman
User Generated Content (UGC) continues to be solicited and aggregated by companies as a stand-in for paying writers. Why will people continue to contribute this content for free? Human nature. We yearn to be heard. We seek a platform or soapbox. We correlate being published with being connected.
Prediction 3
• Ar9cles and essays – Medium – Dot.complicated – Huffington Post – Open Forum (American Express)
• Ci9zen journalism – iReport
• The fine print in the terms of service for social networks, video and image sharing sites, wikis, podcas9ng, etc.
Examples Prediction 3
@alizasherman
@alizasherman
Disrupting: The price (and value) of content.
Prediction 4: Crowdfunding
goes mainstream Each of us has
the power to invest.
@alizasherman
@alizasherman
Crowdfunding sites are finally resulting in tangible products. Contributing and investing via social crowdfunding sites will become more common, particularly as the Jobs Act rulings on crowdfunding are determined. Anybody can make small investments with ease. Anybody with an idea or cause has the power to solicit money from friends, family, fans and strangers.
Prediction 4
Examples Prediction 5
Pictured: Cordie from Quirky, Everpurse in Persimmon
• Kickstarter, Indigogo – Studio Neat Glif – Everpurse
• Quirky products sold at Target • Cause-‐related fundraising plajorms – Catapult – StartSomeGood
@alizasherman
@alizasherman
Disrupting: The need for financial middlemen and money gatekeepers.
“2014 means more power to the consumer as creator.”
@alizasherman
“The best way to predict the future
is to create it.” --Peter Drucker
Aliza Sherman Speaker, Author,
Web Pioneer @alizasherman
AlizaSherman.com
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