3d model marketing communications

Care 2 Share?Bram Alkema

Visionalist

Talk withTalk

amongst

Talk to

Delivery DialogueDiscussion

3D framework

Prominent

PersonalRemarkable

Effective message

One 2 Many

One 2 OneMany 2 Many

Relational

Trust PermissionControl

Main headache

Bought SolicitedEarned

Media

Reach RetentionPromotors

Measurement

CreativeStrategist

Sales/CRMngrSocial Guru

Expert

Segments

ClustomersCommunitie

sGrouping

AdvertisingCRM/Direct MarketingReferral

Marketing

Marcom type

Advertising

ClustomisingRefertising

Better names

Attention Profiling

Recommendation

Goal

Sending SubscribingSharing

Message flow

Mass Media Formats

Business Media

FormatsPersonal Media

Formats

SocioTech

Spam Service mailBirthday invite

Mail is all formats

’60s -’80s ’80s-’00

’00-10

Heydays

Segmented Advertising

Profiling convertsSeeding

Reference

Paradigms

Asymmetric Signaling

Persuasion ArchitectureNetwork Dynamics

Dissidents

Mass Psych

Behavioral EconSocial Psych

Psych area

info[at]bramalkema.nl

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