3d model marketing communications
DESCRIPTION
This framework explains there is no just a difference between traditional and new marketing communications. There is three. I think the triplets are kind of self explanatory but you can book me to explain it to you if you like. : )TRANSCRIPT
Care 2 Share?Bram Alkema
Visionalist
Talk withTalk
amongst
Talk to
Delivery DialogueDiscussion
3D framework
Prominent
PersonalRemarkable
Effective message
One 2 Many
One 2 OneMany 2 Many
Relational
Trust PermissionControl
Main headache
Bought SolicitedEarned
Media
Reach RetentionPromotors
Measurement
CreativeStrategist
Sales/CRMngrSocial Guru
Expert
Segments
ClustomersCommunitie
sGrouping
AdvertisingCRM/Direct MarketingReferral
Marketing
Marcom type
Advertising
ClustomisingRefertising
Better names
Attention Profiling
Recommendation
Goal
Sending SubscribingSharing
Message flow
Mass Media Formats
Business Media
FormatsPersonal Media
Formats
SocioTech
Spam Service mailBirthday invite
Mail is all formats
’60s -’80s ’80s-’00
’00-10
Heydays
Segmented Advertising
Profiling convertsSeeding
Reference
Paradigms
Asymmetric Signaling
Persuasion ArchitectureNetwork Dynamics
Dissidents
Mass Psych
Behavioral EconSocial Psych
Psych area
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