37960755 e commerce project
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8/13/2019 37960755 E Commerce Project
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PREFACE
ur overall eperience of preparing this report was a knowledgeable journey. !e
learn a lot about the functions of e"commerce. Apart from this, by actually
conducting this report, !e also learnt practical application of what !e have been
studying in overall #.$.A.
For completing this project !e re%uired the e"commerce business plan for
completing our project, we have visited several relevant websites to benchmark at
this time in the industry in order to estimate the industrial profile, business
processes and &!O' analysis. !e got our re%uired data from websites of online
business.
!hile conducting this report !e faced some problems in getting the data as at
websites data is not managed very well. 'he knowledge of what !e have studiedin #$A also came in handy. Once every thing was found out it got very
interesting.
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RANA M. HAAN
IM!IA" KARIM
AMMARA FAR##$
AHME% HAAN
AIA RAM"AN
Introduction to Car&ets
'he history of (akistani carpets goes centuries back in carpets weaving and it has
earned a name for its high %uality carpets made in e%uisite designs and
pleasing ) pastel colors combinations and offered at most competitive prices.
'ahore #rienta( Ru)s
Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani
master weavers, who have passed down the skill from generation to generation
since the #ogul rule of the ndian subcontinent in the -th century. For this
reason, they are also often referred to as #ogul rugs. 'he materials used in these
rugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the
pile, and many have silk fields or highlights of silk.
#ther Faci(ities with 'ahore #rienta( Ru)s
Industries
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!e have a large network of masters, craftsmen, weavers, designers, dyers and
finishers keep a close watch on all steps of manufacturing from spinning of yarn
to wool, dying, designing, weaving and finishing. 3treme care is taken to ensure
that every piece is a perfect piece, free of defects and blemishes.
#*ER*IE+
Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani
master weavers, who have passed down the skill from generation to generation
since the #ogul rule of the ndian subcontinent in the -th century. For this
reason, they are also often referred to as #ogul rugs. 'he materials used in theserugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the
pile, and many have silk fields or highlights of silk.
$,A'I! P#'IC
#,R C#'#,R
!e attach special importance to colors and choose only those in fashion at a
given time. Our colors are always fast and have special sheen. n response to
market demands we always introduced new designs and colors.
#,R PECIA' I"E
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&tock available in all si4es from -5- to 65-7 and runners 8special si4es -/5-9 and
-75-:; are always available in our warehouse for spot selection. !e have built in
capacity to under take manufacture of programmed goods.
#,R %EININ
!e give special attention to designing which constitute the &aul of a carpet. Our
team designers have latest information on color trends and designs preferences
<+3A'3 &<1'**A'1G new designs.
'his revolutionary change in carpet designing offers an infinite choice of designs
to consumers. 'his is what makes *ahore oriental rugs difference from other
eporters.
#,R CRAF!MANHIP
!e make etra efforts to ensure that every carpet should be flat piled weaved
which is made in our hand looms as a price of art. !e employ the best eperts in
the field for clipping and finishing the carpet. 3dges are also stitched with special
trends to ensure resistance to rough handling and heavy traffic.
PR#%,C!
%EIN
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-. &ingle knot 6)- %uality woolen <aucasian design.
7. &ingle knot 6)-9 silk ground =/0wool >/0silk (ersian designs.
=. ?ouble knot chobi)4iggler designs in handspun gha4ni wool.
9. &ingle knot 65-9 %uality silk touch medallian designs.
@. &ingle knot 65-9 %uality movri bokhara woolen designs.
H#+ R##M
A%%RE/ 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A%
!E'EPH#NE N#/ 5567-87-897919:---8050;7;
FA< N#/ 5567-87-==009=0
M#>I'E N#/ 5567-;55-818010;
!3$&'3 !!!.*ABO+3O+31'A*+CG&.<O#
3#A* OGO?*D*O+.<O#
%EPAR!MEN!
FINANCE %EPAR!MEN!/
IM!IA".KARIM?'#R.C#M
MARKE!IN %EPAR!MEN!/
RANA.HAAN?'#R.C#M
H#+R##M/
##%I'?'#R.C#M
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C#N!AC! ,
A%%RE/ 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A%
!E'EPH#NE N#/ 5567-87-897919:---8050;7;
FA< N#/ 5567-87-==009=0
M#>I'E N#/ 5567-;55-818010;
>7> AN% >7C
On our site organi4ations and individuals both can order any time. !e deal with
organi4ations and with individuals both. 'hat’s why our site is supporting
business to business and business to consumer dealing.
P,RE AN% PAR!IA'
Our business is basically not a pure one. !e are delivering carpets through
EFed3. Our product is physical but we are delivering through EFed3 and
giving services at door step. 'hat’s why our business is not a pure one.
%IREC! MARKE!IN
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<ustomer can contact our showroom and can get information. &ame as customer
can visit our site and can order for free broachers of our products which will be
mailed with in = days. 'hese broachers have no cost and it will be delivered free
at customer’s door step.
Enquir@ Form
Name/ 1ame
Com&an@
!e(e&hone
Fa
Address
Emai(
Enquir@
Submit Reset
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>usiness Mode(
%irect MarBetin)/
!e believe in direct marketing because we think that no one can better advertise
your product as you can do. 'he reason is that you know better your product and
better you know that how to present your product. 'hat’s why we concentrate
only on direct marketing.
Fu(( c@er and &artia( c@er marBetin)/
!e are depending on full cyber and partial cyber marketing. n full cyber
marketing we are using Google channel for advertisement and using some
banners on other famous websites.
n partial cyber marketing we are using some local and international mags for
advertisement our product.
(oa( MarBetin)/
!e are establishing our business globally so we are marketing our products
globally. <ustomer can order online from any country and order will be delivered
in 9 working days at customer’s door step.
&ecia( E(ectronic %istriutors/
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Pa@ment Methods
Cash #n %e(iDer@ 'ahore #n(@
1ow you can order your products online and we will charge youthe amount on delivery
Cheque #n %e(iDer@ 'ahore #n(@
(lease make your <heck payable to
G*ahore Oriental +ugsG
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Credit Card
All Hisa and #aster card are accepted at our office premises 'ahore #n(@7./0 surcharge will be added
#n(ine Credit Cards Acce&ted
<itibank and cybernet are the payment processors.
#n(ine >anB !ransfer/
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All it takes to enjoy hassle"free payments is to follow 9 simple steps
-. *ogon to C$* netbanking
7. <lick on (ay $ills I (repaid from menu bar
=. &croll down to Online &hopping, and you can view &hophive.com.
9. <lick on (ay and enter your Order d 8given to you by *ahore Oriental
+ugs.com; 3nter your (1 on the confirmation page to eecute the transaction.
>anB !ransfer From an@where in PaBistan
$ranch *ocator
#n(ine >anB !ransfer
>anB !ransfer From an@where in PaBistan
$ranch *ocator
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>anB !ransfer From an@where in PaBistan
$ranch *ocator
Mone@ !ransfer From an@where in the +or(d
end mone@ transfer on(ine Dia Credit Card from
Austra(ia
Austria
Canada
France
erman@
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Ire(and
Ita(@
Nether(ands
New "ea(and
Norwa@
weden
,nited Kin)dom
,nited tates
ChecB 2 Mone@ #rder 2 %emand %raft
(lease make your <heck ) #oney Order ) ?emand ?raft payable to
G*ahore Oriental +ugsG
And should be sent to the following address
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*ahore Oriental +ugs . c o m
How ecure 'ahore #rienta( Ru)s is
&ecurity is probably one of the most significant concerns for both the shopperand the retailer during an online transaction. n reality an online transaction isprobably more secure than a card transaction in a shop or conducted over thetelephone or by fa, as the information transmitted online is highly encryptedusing complicated logarithm combinations. 'o ensure the security we at'ahore #rienta( Ru)s do not saDe the credit card numers in ourdataase, and we use the third party payment processing system of !orld(ay.com and (ay(al.com
At *ahore Oriental +ugs, we process your order re%uest 8before the paymentpage; on &&* &ecure server. 'he privacy of communications between you 8your browser; and our servers is ensured via encryption. 3ncryption scramblesmessages echanged between your browser and our online secure server.3ncryption makes it impossible for unauthori4ed people to view informationtraveling between computers, it is therefore very unlikely that anyone read thispage as it traveled across the network.
!here are two )enera( indications of a secured we &a)e
0 ChecB the we &a)e ,R'
1ormally, when browsing the web, the C+*s 8web page addresses; begin with theletters JJhttpJJ. Bowever, over a secure connection the address displayed should begin with htt&s " note the JJsJJ at the end
7 ChecB for the 'ocB icon
n order to ensure a connection is secure, your browser will inform you visually by displaying a lock in the status bar of your browser.*ocation of the imagei"nternet 3plorer 8bottom right corner;ii"1etscape 1avigator 8bottom left corner;.
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'he *ahore Oriental +ugs payment system in association with !orld(ay.comuses a combination of both established and innovative techni%ues to ensure thesecurity and integrity of all sensitive data. Furthermore, our public web serversare certified by 'hawte, a public <ertificate Authority, ensuring that both theshopper and retailer can have confidence that nobody can impersonate !orld(ay
to obtain confidential information.
!ransaction Encr@&tion
'he transfer of the purchase details from the *ahore Oriental +ugs site to !orldpay are encapsulated using our own encrypted and digitally"signedprotocol. 'his uses a combination of standard methods such as (G(, +&A and#?@ to ensure that the information passed is secure and tamper"proof.
ecurit@ for the ho&&er
Any communication between the shopper and !orld(ay is also encrypted to themaimum strength supported by the shopperJs browser using '*& or -7: $it &&*.&hopper are also protected from fraudulent use of their card in a Kcard notpresentK environment, by their card issuers. 'he card issuers provides the rightfor shopper to dispute a transaction if the goods)services did not arrive or if thecard was used fraudulently.
%ata tora)e
?ata storage on !orld(ay systems, and the communication between !orld(ayand the worldwide banking networks, is regularly audited by the bankingauthorities to ensure a secure transaction environment. !e also ensure that westay up"to"date with the latest versions of any third"party code we use, andcontinually review our own proprietary code.
PriDac@
Lou should be assured that the information you provide during an onlinetransaction is treated confidentially, and not disclosed to a third party. *ahoreOriental +ugsJs payment processor !orld(ay has adopted a set of guidelines toprotect our usersJ privacy, which comply with the ?ata (rotection Act -66:. !edo not provide or sell your details to third parties unless you have specifically
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re%uested that we do so, in order that these advertisers and)or third parties canoffer you information, goods and services that may be of interest to you.
Returns and Echan)es/
f you are not completely satisfied with your purchase our standard policy formerchandise returns is -9 days from date of receipt. +eturned items must be notused, original tags must be attached, the item must be returned in the product bo if delivered in one, and with no visible usage or damage. Lou must have a valid reason to return an item. !eJll be happy to echange or issue web site credit within this period. <ustomi4ed items and special orders are not returna(e orechan)ea(e. &hipping and handling are not refundable. (lease send back thepackage securely wrapped, via prepaid and insured mail. *ahore Oriental+ugs.com will not be held responsible for items lost or damaged during return
shipment 8from customer to *ahore Oriental +ugs;. +eturn shipment is theresponsibility of the customer and should be insured properly based on the valueof the contents. 'herefore, customers who wish to return a product should beconscious about which shipping company and method of shipment they choose,please remember that the returning shipping charges are paid by the customer,not by *ahore Oriental +ugs.
t is highly unlikely that a customer would receive damaged goods. All items areinspected prior to shipping. Bowever, in the unlikely event you do receive adamaged item, it must be returned within -9 days of receiving that item. 'his isnecessary in order to control our inventory. &hipped items to you may be
different in color, flavor or design from the presented on web, only in case if eactmatch is not available at that time, but the %uality)price would be same.
All items are shipped from (akistan, therefore they must be returned to our office
in (akistan.
(lease send the merchandise to
'ahore #rienta( Ru)s
A%%RE/ 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A%
!E'EPH#NE N#/ 5567-87-897919:---8050;7;
FA< N#/ 5567-87-==009=0
M#>I'E N#/ 5567-;55-818010;
<ontact our customer service department for return or echange. Our staff is
available during normal business hours, #onday to &aturday.
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ReDenue ource of Income
As there every business have a source of income. &ame here in e"commerce there
is two types of source of income -"by the sale of our original items or goods 7"
advertising on the web site etc.
• a(e of )oods
• AdDertisin) on the &a)e
• uscri&tion char)es
• !ransaction fee
• Affi(iation fee
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