e-commerce project
DESCRIPTION
Choose a website and redesign.TRANSCRIPT
Jean Rojas and Steve West Interface Design eCommerce project
Promote
Message/philosophy
Target Audiences
Objectives
Features
Tone
Categories• Parts• Accessories• Apparel• Resources• EnergySupplements• Degreasers
concept statement
Titles: Trebuchet bold; Bike PartsText: Lucida Bright Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel
Image References: http://www.the-bicycle.com/mountain-bikes; gettyimages.com; jimlangley.net
Bike Parts USA Moodboard
Shopping Cart
Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
Item in cart
Item in cart
Item in cart
Item in cart
Main navigation: Parts Accessories Apparel search
check out
Shopping Cart
Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
Item in cart
Item in cart
Item in cart
Item in cart
Main navigation: Parts Accessories Apparel search
item specifications menu
check out
item
item
item
item
item
item
item
item
X
Shopping Cart
Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos Brand Logos
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav 2 layer subnav
Item in cart
Item in cart
Item in cart
Item in cart
Main navigation: Parts Accessories Apparel search
check out
Xitem tab review tab specs tab
items picture
rating
other items you
might like
item description
Shopping Cart
Item in cart
Item in cart
Item in cart
Item in cart
Main navigation: Parts Accessories Apparel search
check out
contact us
send
name (last then first) state
daytime phone number zip code
company country
email comments
address
apt/suite
city
email info telephone info postal mail tracking info
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Jean Rojas and Steve West Interface Design eCommerce project
redesign process
logo process
Jean Rojas and Steve West Interface Design eCommerce project
original logo
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Purpose of Analysis
Study web page layoutLo Fidelty Wireframes - how are pages divided (real estate), i.e.: where is the main topic, header, navigation areas?
Navigation and Sub-navigation What are the categories and how are they labeled?
Review the shopping cart process
Client’s websitehttp://www.bikepartsusa.com
Comparative websites:http://www.jensonusa.com
http://www.nashbar.com
http://www.coloradocyclist.com
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Competitor 1: Jenson USA
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Competitor 2: Bike Nashbar
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Competitor 3: Colorado Cyclist
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Jenson USA Wireframe
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Bike Nashbar Wireframe
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Colorado Cyclist Wireframe
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Competitors’ Visual NavigationNote: each site has either dropdowns or hovers with
additional categories (too numerous to list)
Main nav:AccessoriesClothingComponentsComplete BikesFramesCustom Build Kits
Sub nav:Outlet StoreOn SaleWomen’s saleNew ItemsFree Shipping
Sidebar:Search by KeywordShop by BrandStore LocationsEventsGift CardsHelp DeskTech LibraryMy AccountOrder Status
Main nav:New DealsLast Chance BarginsGift CardsCycling Clothing
Shoes & PedalsHelmets & SunglassesNutrition & HydrationLights & AccessoriesBike Tools & Transport
Bike TrainersComponents & Bike PartsTires, Tubes & WheelsBikes & Frames
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Main nav:AccessoriesClothingComponentsComplete BikesFramesCustom Build Kits
Sub nav:Outlet StoreOn SaleWomen’s saleNew ItemsFree Shipping
Sidebar:Search by KeywordShop by BrandStore LocationsEventsGift CardsHelp DeskTech LibraryMy AccountOrder Status
Competitors’ Visual NavigationNote: each site has either dropdowns or hovers with
additional categories (too numerous to list)
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
JensonUSA’s Shopping Cart Process
1
2
3
4
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Bike Nashbar’s Shopping Cart Process
1
2
3
4
5
competitive analysis
Jean Rojas and Steve West Interface Design eCommerce project
Colorado Cyclist’s Shopping Cart Process
1
2
3
4
5
Jean Rojas and Steve West Interface Design eCommerce project
style guide
Titles: Trebuchet bold; 22px;
Subtitles: Trebuchet Bold; 16px;
Body Text: Trebuchet Regular; 14px;
Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel
Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets
Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Ap-
parel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Bas-
kets Bearing Accessories
a: hover Trebuchet bold, Red
a: link Trebuchet bold, Blue
a: visited Trebuchet regular, Gray
#2d72c7
R 45G 114B 199
Solid black #756cb5
R 117G 108B 101
#c1272d
R 193G 39B 45
shop by brand
searchaccessories apparel contact us helphome parts
new items on sale eventsclearance gift cards newsletter
shortcut tip: click on a bike part to find your part
welcome
sign in
create account
order status
Questions?Speak with a
representatives with live chat
shop by brand
searchhome accessories apparel contact us helpparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seatsitems: 0
price: $
cart
check out
Sign In
shop by brand
searchhome accessories apparel contact us helpparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seats
all BMX comfort parts polo road trike unicyclemountain
WILDERNESS TRAIL WTB SPEED-V PRO GEL
More Info
$52.98Add to Cart
WILDERNESS TRAIL WTB SPEED SHE PRO GEL
More Info
$52.98Add to Cart
WILDERNESS TRAIL WTB SPEED-V COMP
More Info
$41.98Add to Cart
SELLE ITALIA S/I SLK GELFLOW VANOX TUBE
More Info
$176.38Add to CartAdd to Cart
WILDERNESS TRAIL WTB SPEED SHE COMP 2010
More Info
$41.98
WILDERNESS TRAIL WTB ROCKET-V RACE 2010
More Info
$63.98Add to Cart
ORIGIN8 SADDLE OR8 UL8 RD WHT
More Info
$35.98Add to Cart
CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75
More Info
$25.98Add to Cart
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
More Info
$21.98Add to Cart
showing 9 of 18 Page 1 2 Next page
items: 0
price: $
cart
check out
Sign In
shop by brand
searchhome accessories apparel contact us helpparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seats
all BMX comfort parts polo road trike unicyclemountain
WILDERNESS TRAIL WTB SPEED-V PRO GEL
More Info
$52.98Add to Cart
WILDERNESS TRAIL WTB SPEED SHE PRO GEL
More Info
$52.98Add to Cart
WILDERNESS TRAIL WTB SPEED-V COMP
More Info
$41.98Add to Cart
SELLE ITALIA S/I SLK GELFLOW VANOX TUBE
More Info
$176.38Add to CartAdd to Cart
WILDERNESS TRAIL WTB SPEED SHE COMP 2010
More Info
$41.98
WILDERNESS TRAIL WTB ROCKET-V RACE 2010
More Info
$63.98Add to Cart
ORIGIN8 SADDLE OR8 UL8 RD WHT
More Info
$35.98Add to Cart
CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75
More Info
$25.98Add to Cart
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
More Info
$21.98Add to Cart
showing 9 of 18 Page 1 2 Next page
items: 0
price: $
cart
check out
Sign In
shop by brand
searchhome accessories apparel contact us helpparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seats
all BMX comfort parts polo road trike unicyclemountain
showing 9 of 18 Page 1 2 Next page
Item reviews Specs
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Add to Cart
$21.98
Qty 1
Gel Foam material molds to your body, relieving pressure on sensitive areas.
Anatomic relief design.
Front and rear bumpers.
Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).
items: 1
price: $21.98
cart
check out
CLOUD-9 RELIEF GEL
Seat
$21.98
Qty 1
Sign In
shop by brand
searchhome accessories apparel contact us helpparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seats
all BMX comfort parts polo road trike unicyclemountain
showing 9 of 18 Page 1 2 Next page
Item reviews Specs
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Add to Cart
$21.98
Qty 0
Gel Foam material molds to your body, relieving pressure on sensitive areas.
Anatomic relief design.
Front and rear bumpers.
Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).
items: 1
price: $21.98
cart
check out
CLOUD-9 RELIEF GEL
Seat
$21.98
Qty 1
Sign In
searchpartshome accessories apparel contact us help
checkout
sign in
create account
order status
Questions?Speak with a
representatives with live chat
review shopping cart select shipping account information payment information receipt
Cloud-9 Men Relief
Campagnolo Record Crankset
Performance Cool Max SocksLarge (8-10); Grey; 3-pack
11-speed
Black; SaddleBA40967A in stock $21.98 1 $21.98
YCRS1725 in stock $399.99 1 $399.99
SKASTBLK in stock $6.98 2 $13.96
Total: $435.93
To delete an item, enter “0” in the quantity field and click “Update Quantity.”
description item # stock status price qty item total
continue shopping update quanitity empty cart
next
searchpartshome accessories apparel contact us help
checkout
sign in
create account
order status
Questions?Speak with a
representatives with live chat
review shopping cart select shipping account information payment information receipt
USA shipping rates
UPS Overnight
UPS 2-Day Air
Standard Shipping
Economy Shipping
allow 4 business days for delivery
allow 6-9 business days for delivery
allow 2 business days for delivery
allow 1 business day for delivery $27.95
$20.95
$10.95
FREE
Total: $435.93
your zip code choose your method of shipping by clicking one of the boxes below98374 calculate
next
searchpartshome accessories apparel contact us help
checkout
sign in
create account
order status
Questions?Speak with a
representatives with live chat
review shopping cart select shipping account information payment information confirmation
billing addressenter the address where you receive your card statement
you can enter a different address for shipping on the next screen
newsletter and catalog qyes, i’m interested in receiving email updates
qyes, I’d like to receive a bike parts usa catalog
create an account
email addressplease enter your email address in the the form of [email protected]
email address
retype email address
passwordcan be between 4 and 10 characters and include numbers, letters, $#
password
retype password
phonethis will be your password to log into your account
000-000-0000
000-000-0000
main phone number
alternate phone number
next
first name
last name
company name
address
city
state
zip code 98374
cancel order
searchpartshome accessories apparel contact us help
checkout
sign in
create account
order status
Questions?Speak with a
representatives with live chat
review shopping cart select shipping account information payment information confirmation
redeem gift cardenter the 14 or 16 digit number on the back of the card or your e-gift card email
shipping addressqsame as billing
qshipping to different address
log in or create an account
submit ordercancel order
add this card
payment methodselect one
1 - January
credit card
credit card number
expires
CSV or CVV2 code3 or 4 digit code on the back
or front of your card
2011
amount of payment: $435.93
searchpartshome accessories apparel contact us help
checkout
sign in
create account
order status
Questions?Speak with a
representatives with live chat
review shopping cart select shipping account information payment information confirmation
thank you for your purchaseyour items will be shipped in 6-9 business days. confirmation will be sent to your email address
log in or create an account
Cloud-9 Men Relief
Campagnolo Record Crankset
Performance Cool Max SocksLarge (8-10); Grey; 3-pack
11-speed
Black; SaddleBA40967A in stock $21.98 1 $21.98
YCRS1725 in stock $399.99 1 $399.99
SKASTBLK in stock $6.98 2 $13.96
Total: $435.93
print page
shop by brand
searchhome accessories apparel helpcontact usparts
bearings
pedals rims shifters spokes stems tires tubes wheelsseat posts
brakes cables chains chainrings fenders gears handlebars hubsbrackets
seats
contact us
first name Choose which way you prefer to contact us.
By emailGeneral information: [email protected] service: [email protected] questions: [email protected]
By telephone (in the USA)Order Placement:Toll free: (877) 727-8731 (10am to 5pm EST Monday - Friday)
Order Tracking, Customer Service:Toll free: (877) 250-3574 (10am to 5pm EST Monday - Friday)
By postal mail800 NE 40th Ct.Oakland Park, FL, 33334
last name
phone number
company
address
apt/suite
city
state
zip code
country
comments
Send
welcome
sign in
create account
order status
Questions?Speak with a
representatives with live chat
Jean Rojas and Steve West Interface Design eCommerce project
sources
Bicycle photo (used on home page and throughout site)photographed by Franklyn Rojas Jr., AiS photography student
Bicycle parts/bike chain wheel/crankwww.alibaba.com/product-gs/267774653/Bicycle_Parts_Bike_Chain_wheel_Crank.html
Finger pointing iconhttp://www.fundraw.com/clipart/clip-art/2027/Pointing-Finger/
UPS next day airhttp://www.olivemannashop.com/product/ups-next-day-air-world-wide-saver-shipping-upgrade
Free shipping starbursthttp://www.makethelist.net/5-tips-for-shopping-online/free-shipping/
Shipping truckhttp://www.prosourcepaper.com/
Credit card CSVhttps://secure.actionaid.org.au/appeal.php?code=pak10
Live chathttp://www.newworldlanguages.com/translations.html
Social iconshttp://dirceuveiga.com.br/eg/web2-icons/
Comparison analysis imageswww.jensonusa.comwww.nashbar.comwww.coloradocyclist.com