37960755 e commerce project

8/13/2019 37960755 E Commerce Project

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PREFACE

ur overall eperience of preparing this report was a knowledgeable journey. !e

learn a lot about the functions of e"commerce. Apart from this, by actually

conducting this report, !e also learnt practical application of what !e have been

studying in overall #.$.A.

For completing this project !e re%uired the e"commerce business plan for

completing our project, we have visited several relevant websites to benchmark at

this time in the industry in order to estimate the industrial profile, business

processes and &!O' analysis. !e got our re%uired data from websites of online

business.

!hile conducting this report !e faced some problems in getting the data as at

websites data is not managed very well. 'he knowledge of what !e have studiedin #$A also came in handy. Once every thing was found out it got very

interesting.

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O



RANA M. HAAN

IM!IA" KARIM

AMMARA FAR##$

AHME% HAAN

AIA RAM"AN

Introduction to Car&ets

'he history of (akistani carpets goes centuries back in carpets weaving and it has

earned a name for its high %uality carpets made in e%uisite designs and

pleasing ) pastel colors combinations and offered at most competitive prices.

'ahore #rienta( Ru)s

Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani

master weavers, who have passed down the skill from generation to generation

since the #ogul rule of the ndian subcontinent in the -th century. For this

reason, they are also often referred to as #ogul rugs. 'he materials used in these

rugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the

pile, and many have silk fields or highlights of silk.

#ther Faci(ities with 'ahore #rienta( Ru)s

Industries

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!e have a large network of masters, craftsmen, weavers, designers, dyers and

finishers keep a close watch on all steps of manufacturing from spinning of yarn

to wool, dying, designing, weaving and finishing. 3treme care is taken to ensure

that every piece is a perfect piece, free of defects and blemishes.

#*ER*IE+

Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani

master weavers, who have passed down the skill from generation to generation

since the #ogul rule of the ndian subcontinent in the -th century. For this

reason, they are also often referred to as #ogul rugs. 'he materials used in theserugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the

pile, and many have silk fields or highlights of silk.

$,A'I! P#'IC

#,R C#'#,R

!e attach special importance to colors and choose only those in fashion at a

given time. Our colors are always fast and have special sheen. n response to

market demands we always introduced new designs and colors.

#,R PECIA' I"E

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&tock available in all si4es from -5- to 65-7 and runners 8special si4es -/5-9 and

-75-:; are always available in our warehouse for spot selection. !e have built in

capacity to under take manufacture of programmed goods.

#,R %EININ

!e give special attention to designing which constitute the &aul of a carpet. Our

team designers have latest information on color trends and designs preferences

<+3A'3 &<1'**A'1G new designs.

'his revolutionary change in carpet designing offers an infinite choice of designs

to consumers. 'his is what makes *ahore oriental rugs difference from other

eporters.

#,R CRAF!MANHIP

!e make etra efforts to ensure that every carpet should be flat piled weaved

which is made in our hand looms as a price of art. !e employ the best eperts in

the field for clipping and finishing the carpet. 3dges are also stitched with special

trends to ensure resistance to rough handling and heavy traffic.

PR#%,C!

%EIN

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-. &ingle knot 6)- %uality woolen <aucasian design.

7. &ingle knot 6)-9 silk ground =/0wool >/0silk (ersian designs.

=. ?ouble knot chobi)4iggler designs in handspun gha4ni wool.

9. &ingle knot 65-9 %uality silk touch medallian designs.

@. &ingle knot 65-9 %uality movri bokhara woolen designs.

H#+ R##M

A%%RE/ 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A%

!E'EPH#NE N#/ 5567-87-897919:---8050;7;

FA< N#/ 5567-87-==009=0

M#>I'E N#/ 5567-;55-818010;

!3$&'3 !!!.*ABO+3O+31'A*+CG&.<O#

3#A* OGO?*D*O+.<O#

%EPAR!MEN!

FINANCE %EPAR!MEN!/

IM!IA".KARIM?'#R.C#M

MARKE!IN %EPAR!MEN!/

RANA.HAAN?'#R.C#M

H#+R##M/

##%I'?'#R.C#M

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http://www.lahoreorientalrugs.com/

mailto:[email protected]




http://www.lahoreorientalrugs.com/







C#N!AC! ,


!E'EPH#NE N#/ 5567-87-897919:---8050;7;

FA< N#/ 5567-87-==009=0

M#>I'E N#/ 5567-;55-818010;

>7> AN% >7C

On our site organi4ations and individuals both can order any time. !e deal with

organi4ations and with individuals both. 'hat’s why our site is supporting

business to business and business to consumer dealing.

P,RE AN% PAR!IA'

Our business is basically not a pure one. !e are delivering carpets through

EFed3. Our product is physical but we are delivering through EFed3 and

giving services at door step. 'hat’s why our business is not a pure one.

%IREC! MARKE!IN

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<ustomer can contact our showroom and can get information. &ame as customer

can visit our site and can order for free broachers of our products which will be

mailed with in = days. 'hese broachers have no cost and it will be delivered free

at customer’s door step.

Enquir@ Form

Name/ 1ame

Com&an@

!e(e&hone

Fa

Address

Emai(

Enquir@

Submit Reset

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>usiness Mode(

%irect MarBetin)/

!e believe in direct marketing because we think that no one can better advertise

your product as you can do. 'he reason is that you know better your product and

better you know that how to present your product. 'hat’s why we concentrate

only on direct marketing.

Fu(( c@er and &artia( c@er marBetin)/

!e are depending on full cyber and partial cyber marketing. n full cyber

marketing we are using Google channel for advertisement and using some

banners on other famous websites.

n partial cyber marketing we are using some local and international mags for

advertisement our product.

(oa( MarBetin)/

!e are establishing our business globally so we are marketing our products

globally. <ustomer can order online from any country and order will be delivered

in 9 working days at customer’s door step.

&ecia( E(ectronic %istriutors/

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Pa@ment Methods

Cash #n %e(iDer@ 'ahore #n(@

1ow you can order your products online and we will charge youthe amount on delivery

Cheque #n %e(iDer@ 'ahore #n(@

(lease make your <heck payable to

G*ahore Oriental +ugsG

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Credit Card

All Hisa and #aster card are accepted at our office premises 'ahore #n(@7./0 surcharge will be added

#n(ine Credit Cards Acce&ted

<itibank and cybernet are the payment processors.

#n(ine >anB !ransfer/

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All it takes to enjoy hassle"free payments is to follow 9 simple steps

-. *ogon to C$* netbanking

7. <lick on (ay $ills I (repaid from menu bar

=. &croll down to Online &hopping, and you can view &hophive.com.

9. <lick on (ay and enter your Order d 8given to you by *ahore Oriental

+ugs.com; 3nter your (1 on the confirmation page to eecute the transaction.

>anB !ransfer From an@where in PaBistan

$ranch *ocator

#n(ine >anB !ransfer


$ranch *ocator

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$ranch *ocator

Mone@ !ransfer From an@where in the +or(d

end mone@ transfer on(ine Dia Credit Card from

Austra(ia

Austria

Canada

France

erman@

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http://www.westernunion.com/info/selectCountry.asp









Ire(and

Ita(@

Nether(ands

New "ea(and

Norwa@

weden

,nited Kin)dom

,nited tates

ChecB 2 Mone@ #rder 2 %emand %raft

(lease make your <heck ) #oney Order ) ?emand ?raft payable to

G*ahore Oriental +ugsG

And should be sent to the following address

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*ahore Oriental +ugs . c o m

How ecure 'ahore #rienta( Ru)s is

&ecurity is probably one of the most significant concerns for both the shopperand the retailer during an online transaction. n reality an online transaction isprobably more secure than a card transaction in a shop or conducted over thetelephone or by fa, as the information transmitted online is highly encryptedusing complicated logarithm combinations. 'o ensure the security we at'ahore #rienta( Ru)s do not saDe the credit card numers in ourdataase, and we use the third party payment processing system of !orld(ay.com and (ay(al.com

At *ahore Oriental +ugs, we process your order re%uest 8before the paymentpage; on &&* &ecure server. 'he privacy of communications between you 8your browser; and our servers is ensured via encryption. 3ncryption scramblesmessages echanged between your browser and our online secure server.3ncryption makes it impossible for unauthori4ed people to view informationtraveling between computers, it is therefore very unlikely that anyone read thispage as it traveled across the network.

!here are two )enera( indications of a secured we &a)e

0 ChecB the we &a)e ,R'

1ormally, when browsing the web, the C+*s 8web page addresses; begin with theletters JJhttpJJ. Bowever, over a secure connection the address displayed should begin with htt&s " note the JJsJJ at the end

7 ChecB for the 'ocB icon

n order to ensure a connection is secure, your browser will inform you visually by displaying a lock in the status bar of your browser.*ocation of the imagei"nternet 3plorer 8bottom right corner;ii"1etscape 1avigator 8bottom left corner;.

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'he *ahore Oriental +ugs payment system in association with !orld(ay.comuses a combination of both established and innovative techni%ues to ensure thesecurity and integrity of all sensitive data. Furthermore, our public web serversare certified by 'hawte, a public <ertificate Authority, ensuring that both theshopper and retailer can have confidence that nobody can impersonate !orld(ay

to obtain confidential information.

!ransaction Encr@&tion

'he transfer of the purchase details from the *ahore Oriental +ugs site to !orldpay are encapsulated using our own encrypted and digitally"signedprotocol. 'his uses a combination of standard methods such as (G(, +&A and#?@ to ensure that the information passed is secure and tamper"proof.

ecurit@ for the ho&&er

Any communication between the shopper and !orld(ay is also encrypted to themaimum strength supported by the shopperJs browser using '*& or -7: $it &&*.&hopper are also protected from fraudulent use of their card in a Kcard notpresentK environment, by their card issuers. 'he card issuers provides the rightfor shopper to dispute a transaction if the goods)services did not arrive or if thecard was used fraudulently.

%ata tora)e

?ata storage on !orld(ay systems, and the communication between !orld(ayand the worldwide banking networks, is regularly audited by the bankingauthorities to ensure a secure transaction environment. !e also ensure that westay up"to"date with the latest versions of any third"party code we use, andcontinually review our own proprietary code.

PriDac@

Lou should be assured that the information you provide during an onlinetransaction is treated confidentially, and not disclosed to a third party. *ahoreOriental +ugsJs payment processor !orld(ay has adopted a set of guidelines toprotect our usersJ privacy, which comply with the ?ata (rotection Act -66:. !edo not provide or sell your details to third parties unless you have specifically

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re%uested that we do so, in order that these advertisers and)or third parties canoffer you information, goods and services that may be of interest to you.

Returns and Echan)es/

f you are not completely satisfied with your purchase our standard policy formerchandise returns is -9 days from date of receipt. +eturned items must be notused, original tags must be attached, the item must be returned in the product bo if delivered in one, and with no visible usage or damage. Lou must have a valid reason to return an item. !eJll be happy to echange or issue web site credit within this period. <ustomi4ed items and special orders are not returna(e orechan)ea(e. &hipping and handling are not refundable. (lease send back thepackage securely wrapped, via prepaid and insured mail. *ahore Oriental+ugs.com will not be held responsible for items lost or damaged during return

shipment 8from customer to *ahore Oriental +ugs;. +eturn shipment is theresponsibility of the customer and should be insured properly based on the valueof the contents. 'herefore, customers who wish to return a product should beconscious about which shipping company and method of shipment they choose,please remember that the returning shipping charges are paid by the customer,not by *ahore Oriental +ugs.

t is highly unlikely that a customer would receive damaged goods. All items areinspected prior to shipping. Bowever, in the unlikely event you do receive adamaged item, it must be returned within -9 days of receiving that item. 'his isnecessary in order to control our inventory. &hipped items to you may be

different in color, flavor or design from the presented on web, only in case if eactmatch is not available at that time, but the %uality)price would be same.

All items are shipped from (akistan, therefore they must be returned to our office

in (akistan.

(lease send the merchandise to

'ahore #rienta( Ru)s


!E'EPH#NE N#/ 5567-87-897919:---8050;7;

FA< N#/ 5567-87-==009=0

M#>I'E N#/ 5567-;55-818010;

<ontact our customer service department for return or echange. Our staff is

available during normal business hours, #onday to &aturday.

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ReDenue ource of Income

As there every business have a source of income. &ame here in e"commerce there

is two types of source of income -"by the sale of our original items or goods 7"

advertising on the web site etc.

• a(e of )oods

• AdDertisin) on the &a)e

• uscri&tion char)es

• !ransaction fee

• Affi(iation fee

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37960755 e commerce project

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