3 colours rule - fashion business book - chapter 2

CHAPTER 2: HOW TO MARKET YOURSELF EFFECTIVELY

ASK YOURSELF THE FOLLOWING QUESTIONS

WHAT AM I TRYING TO ACHIEVE?

IDENTIFY YOUR STRENGTHS AND WEAKNESSES .

There are many stylists out there but this doesn’t mean there is not enough room for another fabulous one such as you. Ask yourself what you would like to achieve as a stylist, this is your uniqueness.

IDENTIFY YOUR MARKET OPPORTUNITIES AND THREATS.

WHO IS MY AUDIENCE?

It is essential for you to know what your audience wants and needs. When you are aware of it, you can then offer a service that they cannot refuse and would continuously purchase.

CHOOSE A NICHE AND OFFER SERVICES THAT CORRESPOND TO THIS AUDIENCE.

WHEN YOU HAVE GAINED ENOUGH EXPERIENCE IN ONE NICHE MARKET, YOU CAN THEN EXPAND TO MORE MARKETS .

WHAT AM I TRYING TO SELL?

When you have a clear understanding of your positioning, your audience, your unique selling point you can then create services that correspond to your audience or present a CV that appeals to the brands you want to work for.

To read a full version of our Fashion Business Book, visit our website: www.3coloursrule.com

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