2016 social media superpowers: how to develop yours
Post on 24-Jan-2017
50 Views
Preview:
TRANSCRIPT
Social Media Superpowers
How to develop yours
Code to Change Conference I Amsterdam I 05 November 2016 Renée Veldman-Tentori
zestee.com
Today
1. My social media story2. Skills3. Career4. Next steps
zestee.com
What is social media anyway?
zestee.com
An undeniable trend
zestee.comFor all ages
Co-creation of content online
zestee.comUsing a variety of tools and platforms
Massive power and potential
zestee.comPeople, information and organisations
1. My social media story
zestee.com
My social media story started here
zestee.com
2007
Why do I call it a superpower?
zestee.com
2016
Nature versus Nurture
zestee.com
Are you born with it?
• Some elements
Can you develop these superpowers?
• Absolutely
Social media has shifted power...
zestee.com
Not so long ago you needed a significant budget to broadcast
...to YOU
zestee.com
Everyone can be a superhero
zestee.com
You don’t need a cape...just a computer
zestee.com(But you can wear a cape if you want to…)
Social media is a superpower: it amplifies your voice, authority and influence.
zestee.com
Remember - what is your WHY?
zestee.com
2. Social Media Skills
zestee.com
What kind of skills do I need?
zestee.com
One perspective….
• Community Management
• Relationship Building
• Creativity
• Organisation
• The Ability to learn new technology quickly
• Writing
• Sales
• Customer Service
• Analytical Skills
• Detail Orientated
13 “must have” social media skills: http://sproutsocial.com/insights/social-media-skills/
What kind of skills do I need?
zestee.com
And another perspective…
• Channel management
• Customer Service
• Content Curation
• Videography
• Budget Management
• Analytics
• Project Management
Skills Social Media Managers will need in 2016: https://blog.hootsuite.com/social-media-skills-2016-podium/
There are many platforms....
zestee.com
...but the core of social media is
zestee.com
• Community
• Connection
• Communication
• Conversations
How to develop superpowers?
zestee.com
What kind of skills do I need?
zestee.com
Uncover YOUR own unique superpower, whether it’s on these lists or not!
What kind of skills do I need?
zestee.com
What do you love? What are you good at?
How to develop superpowers?
zestee.com
Just TRY.
This is a new field. There are no real rules.
Pick a platform, create and account.
Watch, participate, learn and grow.
Who is your hero?
zestee.com
Social Media Qualification?
zestee.com
Blog post 14Oct16: http://zestee.com/get-social-media-qualification/
Elearning Explosion
zestee.com
Create your own curriculum
http://zestee.com/category/e-learning/
http://zestee.com/a-list-of-elearning-platforms/
3. Social Media as a Career
zestee.com
What types of roles are there?
zestee.com
InHouse Social Media
zestee.com
Dedicated staff and/or Marketing
Freelancer
zestee.comSet up a business
Types of freelancer services
zestee.com
• Strategy
• Training
• Implementation
• Set up
• Content creation
• Community Management
• Many, many more
4. Next steps
zestee.com
What are your main goals?
What is your current situation, where do you want to be and how might social media help you get there? zestee.com
Current superpowers + ?
Identify your current superpowers and those you may need to develop
zestee.com
What do employers want?
Research LinkedIn, talk to an agency, specialists or your dream companies
zestee.com
Frenzy - Fatigue - Focus
Even superheroes get tired
zestee.com
Social media is a superpower: it amplifies your voice, authority and influence. It’s worth investing (more) time to develop your skills.
zestee.com
Be Brave.The world needs YOU!
zestee.com
top related