2016 art director portfolio.compressed

ART

DIRECTOR

PORTFOLIO

2016

OTHERTVCPRINTEVENTTV

OCTOBERBAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

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BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

BAN TINH CA MUA DONG CUC SEN

ban tinh ca mua dong cuc sen

ban tinh ca mua dong cuc sen

/ YANTV

WWW.YAN.VN

BAN TINH CA MUA DONG CUC SEN8.00 PM

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THU TAISAO ONLINE

TV

TV

YANTV TO THE MAX 2013

To The MAX is the primary concept of Yan Generation campaign in 2013. In order to create

a channel look which is match with that spirit I come up with this art direction. The general idea

for it is everything explore from minimum to maximum and increase the level of volume in

term of graphic, colour and shape.

Role: Art Director / Graphic Designer

STOP THE DOMESTICVIOLENCE

AN NHIEU BANH KEM KHIENCO THE CUA BAN MAP U.

BAN CO BIET

Nu Cong Gia Chanh

9.30 T 731 .12

T 731 .12

Nu Cong Gia Chanh

9.30 Hanh Phuc Duoc Lam Me - Tap 30

21.30TOI NAY

MOT KG BANH BAOCO THE LAM BAN MAP LEN

10 KG THIT MO, VA BUNG BANSE BU HON NHIEU LAM.

BAN CO BIET

LUONG BANG QUANG ft.LUONG BICH HUU

Trai Tim Ngheo Hoa Da Va Khong Con Ai YeuTuyen Tap Ca Khuc Tinh Ca

Sony Record

Hanh Phuc Duoc Lam Me

TV

TV

Channel B 2014

ChannelB is the new TV channel which is focus on female audiences from 20 to 35, therefore I

come up with this art direction which is not too young but modern, elegant and feminine.

Role: Art Director / Graphic Designer

FO R E VER

YO U NG

KPOP

LIVE

CONCERTS

TỐI NAY

1030

PM

1230

CÔ DÂUĐẠI CHIẾNTẬP 1

TRƯA NAY

AM

1015

T7

31 /12

CHỈ CÓTHỂ LÀYAN

TIÊU ĐIỂM

PM

100K. VNĐ

150K. VNĐ

100K. VNĐ

LIFESTYLENEWS VOUCHER

100K. VNĐ

150K. VNĐ100

K. VNĐ

LIFESTYLE

NEWS

VOUCHER

THE SECRET

OF STAYING

YOUNG IS TO

LIVE HONESTLY,

EAT SLOWLY,

AND LIE ABOUT

YOUR AGE.

Lu

cille

B

all

TV

FO R E VER

YO U NG

TV

THE SECRET

OF STAYING

YOUNG IS TO

LIVE HONESTLY,

EAT SLOWLY,

AND LIE ABOUT

YOUR AGE.

Lu

cille

B

all

FO R E VER

YO U NG

FO

R

E VER

YO

U N

G

YANTV FOREVER YOUNG ( Concept )

2014

The new channel look of YanTV in 2015. In the trend of flat design and responsive layouts, I come up with the

idea to simply the whole design of Yan group. Get inspired by Terry Richardson portrait photographs, I

used the young faces to presents “Young Expression” to the viewer to give them the energy of youth directly.

.

Role: Art Director / Graphic Designer

OTHERTVCPRINTEVENTTV

EVENT

EVENT

AKZONOBEL ( Concept )

2016 The key-visuals created in order to bring out

the new spirits of Akzonobel’s annual competition: Energy - Speed - Leading

Role: Art Director / Graphic Designer

EVENT

EVENT

VIETNAM INTERNATIONAL MOTORSHOW 2016 ( Concept )

2016

The key-visuals created in order to presenting a new look for VIMS which is yet premium, dynamic and

progressive. I worked with the team of IMS to create several key-visual options.

Role: Art Director / Graphic Designer

EVENT

EVENT

Audi A4 Progressive ( Concept )

2016

In order to launching their latest car model A4 in Vietnam, Audi was seeking for a

totally new key-visual for their campaign. I created several options which follows the

spirit of Audi but more conceptual. The design inspired by the space-discovery-era

and A4’s signature front grill. .

Role: Art Director / Graphic Designer

OTHERTVCPRINTEVENTTV

PRINT

PRINT

iLA SUMMER Campaign 2015

This campaign featured five study programs of iLA in Summer. Each of one will also featured one student in relevant program.

The idea is from ground, they will become “ giant” to really control the scene and become a successful person.

Role: Art Director / Graphic Designer

PRINT

PRINT

OPPO M5 2015

A special Key-Visual for Oppo to announce their new product Miror5 in Vietnamese market. The concept around this

beautiful masterpiece is the Transformation of Diamond.

Role: Art Director

PRINT

PRINT

Ovaltine 2011

We make some funny / dark humour situation for the short kids. The Ovaltine product appears as a vital solution for all the

situation, even it helps the kids survival!

Client: Ovaltine Agency: Young&Rubicam

Creative Direction: Travis Sorge Art Direction: Tung Le

Copy Writing: Trong Nguyen

OTHERTVCPRINTEVENTTV

TVC

TVC

KUN - LoveInFarm 45s TVC 2015

This is the first “ episode” for the TVC series which should remain as the biggest campaign of IDP this year. The film was an introduce the

new partnership between Kun family and Liverpool players to agains the evil armies and save the goodness.

In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam.

Client: IDP Agency: JWT

Creative Direction: Steve Clay, Ngoc Nguyen, Tue Trinh Art Direction: Tung Le,

Copy Writing: Tue Trinh, Minh Thi

TVC

TVC

KUN - LoveInFarm 30s TVC 2015

The TVC was an introduce a new relationship between Chop Chop - the boy - and Moo - a cow but in shape of soccer ball. In this

project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam, and also to

create Moo - a playful and childlike character - for the series.

Client: IDP Agency: JWT

Creative Direction: Steve Clay Art Direction: Tung Le

Copy Writing: Tue Trinh, Minh Thi

OTHERTVCPRINTEVENTTV

OTHER

OTHER

ENSURE ( Concept )

2015

There are few in many difference concept and sketches which I developed for

Ensure’s latest key visual. The challenge was using a solid and smart KV which raise the awareness of the consumer

about their lack of nutrition issue.

Client: Ensure Region Agency: JWT

Creative Direction: Steve Clay Art Direction: Tung Le

Copy Writing: Tue Trinh

OTHER

OTHER

C for Creativity 2013

This is the campaign that I worked with Creative Bay, a Creative Studio which I also founded in 2012.

The letter “C” stands for Creativity. Hence, each “C” has a different expression with different style.

Role: Creative Director, Art Director

OTHER

OTHER

VESPA All Seasons Calendar 2012

PIiaggio - Vespa is one of my favourite brand. They are always looking for the

freedom, freshness, youth in all their product. With the themes “ Four Season

of Vespa”, I created an art direction for their new calendar with difference

visuals for each seasons.

Role: Art Director, Graphic Designer

OTHER

OTHER

NOKIA LUCKY 9 2012

This year, Nokia launched their promotion campaign named “ Luck 9”.

People can download numerous visuals of “ 9” , which mean the lucky number in

asian. I create 9 difference visuals in difference themes with animation and make them to Nokia N9‘s screensaver.

Role: Art Director / Graphic Designer

OTHER

OTHER

KU 2014

My latest digital art works collection in the activities of Saigon Artbook 4th edition.

Role: Art Director / Visual Artist

THANK YOU FOR YOUR TIME!

monkeytung@gmail.com

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www.crazymonkeybox.com