2013 - plenum - martin steinert - how to tame a skunk works

martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials

Radical Innovation - How to tame a Skunk Works?

martin @ trondheim,

Radisson Blu Royal Garden Hotel

PROSJEKT 2013, 17 October 2013

LETTING engineering teams be creative

making innovation happen

dancing with evolu0on

TrollLABS

NTNU´s Living Lab Skunks works and Maker

Space for Radical Engineering Concept Creation at IVT

martin @ NTNU Trondheim, 8 October 2013

NOT The Problem

Works well,

1) if the problem is defined (fixed requirements)

2) if the pathway is defined (fixed solution and technology choice)

3)  if market prices exist à See Aaron´s presentation earlier today J

AND …

Skunk Works Lockheed Martin's

Advanced Development Programs (ADP)

Google X Labs

SpaceX

PARC (Palo Alto Research Center

Incorporated) formerly Xerox PARC

Luckily we have comparable academic spaces

Stanford d.school and Center for Design Research

MIT Medialab

and it never stops evolving a brief history

1960 1970 1980 1990 2000 2010

Learning Lab with Wallenbergs of Sweden Learning Design & Technology with Education

Product Design Program with Fine Arts Department

Micro Electro Mechanical Systems Design (MEMS) with EE

Robotic Systems Design with Computer Science and Aero

Team-Based Systems Design (310) with Corporate Partners

Manufacturing Systems Design with GSB and MS&E

Smart Product Design (218) with EE and CS

d.school with HPI and IDEO BioDesign with Biology & Medicine

Human Computer Interaction Design with CS

310.global!

Center for Design Research (CDR) with Industry Partners

Creative Design with John Arnold and GSB

venture design with India & Nigeria

So what are we doing?

ENGINEERING DESIGN

“Solving” complex socio technical problems that create value

keeping the user in perspective

martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials vision! solution: UX! future!

Now let me try to create some empathy?

extreme example

me310 experiment need-find, conceive, build-test

re-invent the convertible for BMW with TUM in 2005

project challenge improve the open air experience

modeling what we know @ TUM

critical function prototyping

finding the source of noise @ Stanford

airflow revisited

airflow revisited again

& again

… one more try

full scale prototyping

dark horse prototyping

airflow re-invented

now we are getting very real

iterate

Prototype and iterate … LEARN FAST

…iterate…

FASTER !!!

OK … here we go …

getting real on the open road

from concept to reality

fluid dynamics re-visited

re-circulating bad-air is eliminated by the good-air jet stream

base case OpenRoad

re-circulation creates bad-air

in the cabin

validating airspeed measurement

but watch her hair base case airspeed OpenRoad airspeed

Bad Wind Good Wind Bad Wind Good Wind

6.3 m/s

1.9 m/s

1.6 m/s

1.4 m/s

2.3 m/s

Conclusion

a better convertible, problem eliminated

So how are we doing it?

Key are rapid and rough prototyping and continuous learning based on test feedback. Failure is not only an option, it is a must! (in the early phases ;) We break our prototypes and test user experiences in order to find the limits of the problem and solution spaces

d.mindsets show don´t tell

d.mindsets craft clarity

d.mindsets be mindful of your process

d.mindsets radical collaboration

d.mindsets bias towards action

d.mindsets embrace experimentation

d.mindsets focus onto human values

it is always about people

building “T” people and

“T” people teams

in the moment, should i be an

“I” shaped

or “T”

shaped person?

(Suzuki’2011)

“I” shaped by knowledge

in depth

“T” shaped by

breadth in behavior

Design Thinking Behavior

(Tang J. 1989)

(Lande M. 2010)

We need various knowledge bases … people ideation is based on physical communication … co-location

tangible communication

prototype storming

accelerated learning

defying gravity

What about process?

Well beyond Waterfall model: Agile, Dynamic, Reflective

Prototype Build

Needfinding and Benchmarking

Understand the users, design space

(re)Define the Problem

Design never ends

Test Learn

Bodystorming Ideate

Stanford-‐IDEO like design process

Prototype Build

Needfinding and Benchmarking

Understand the users, design space

(re)Define the Problem

Design never ends

Test Learn

Bodystorming Ideate

Stanford-‐IDEO like design process

… IN REALITY

crea?ng ambiguity

Right … what about our problem Scope/Outcome Since we don´t know in the beginning what we will create (we are aiming after all for a radical or transformative innovation) we cannot predefine the Scope.

Similarly, we don´t know what we will do so we

don´t know what we will spend, budgets are like

battle plans, screwed. AND a running real time

accounting is key. PS we need less money

than you think in the early phases

Time Is key. This variable we can control. Our deadlines and

prototype demonstrations are the framework that hold our projects together. Based on each Prototype learning, we reassess and re aim. Uncertainty decreases over time.

Engineering Design Processes

incremental engineering design process – adaptive in style

radical engineering design process – innovative in style

fixed target design, specifications and requirements based

alternative design I, evolving specifications and requirements

alternative design X, evolving specifications and requirements

Steinert 2011

divergence phase

convergence phase

design build

concept generation concept

screening concept scoring concept testing

Steinert 2011

Very rough guidelines

Separate philosophy, perspective tools and approaches between the three phases: 1) Problem focus 2) Solution focus 3) Implementation focus For very radical projects, give each phase roughly a third of the time. If possible divide into subprojects shorter than 1 year, 6 month are good.

Engineering Design Processes Over time (rough guide three equal long phases) •  Uncertainty decreases, thus Costs and Outcome certainty

increases •  Gradual shifting from

i) design thinking over ii) SCRUM like agile methods to iii) engineering project management

What is needed:

An Agile Lean Project Management, embedded in the midst of the Trolls ;)

LETTING engineering teams be creative

making innovation happen

and keep a close eye on them from within not prescript, budget and control but

accompany and obtain real time awareness

So let’s go hunting for the next BIG IDEA

(Leifer, Steinert)

Iteration and learning is key

one more analogy, jazz (loft session)

Takk på meg!!!

TrollLABS@NTNU

renaissance inspired Research Lab based on socraterian

principles for students, researches and practitioners

Any help welcome, tools, man-hours, advice, money, contacts, coffee machines

CURRENTLY, Looking for companies that would like to

embed company R&D teams for coached design sprints

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