20120614 presentatie gastcollege_uva

Alumni college UvA Communicatiewetenschap

› Anneli Rispens

› : @Anneli

› 19 juni 2012

PEOPLE

In kaart brengen van de karakteristieken van de doelgroep en

analyseren van het online participatiegedrag.

OBJECTIVES

Vertalen van de strategische doelstellingen naar meetbare target.

Opstellen van nulmeting aan de hand van het social impact model.

STRATEGY

Vaststellen van de positionering in sociale media, bepaling van

programma van activiteiten en vertaling naar creatieve concepten.

TECHNOLOGY

Selectie van platforms, integratie met website en/of ontwikkeling

van maatwerk.

ORGANISATION

In kaart brengen van organisatie impact, vergelijking van bestaande

en benodigde capaciteit en kennis.

P

O

S

T

O

Proces

People

Position Program

Platform

The Social Hub

Strategy

“On the day Kodak

filed for bancruptcy,

Facebook bought

Instagram for 1 bilion

dollars.” FACT

“On average a US

corporate has 178

social media

accounts!”

Jeremiah Owyang - Altimeter

“I’d rather have 1000

loves than 1.000.000

likes”

Joe Gebbia – Founder Airbnb

“Your customers

don’t care about

buzzwords. They

don’t care about

mobile, they care

about mobility” Nate Elliot - Forrester

“If the eyes are facing

management, the ass

is facing the

consumer”

Steven van Belleghem – Insites Consulting

“Your target group is

not a demographic,

but a network of

people.”

David Weinberger – Harvard

“Failiure is

necessarily not bad.

Failing fast is

learning. Failing slow

can kill your

company.” Mark Randall - Adobe

“Believing that the

dots will connect

down the road will

give you the

confidence to follow

your heart.” Steve Jobs

“Keep looking for

something you love to do.

Don’t settle.”

Steve Jobs

“If today were the last

day of my life.

Would I be doing

what I would be

doing today?” Steve Jobs