2012 year - transworld media kit · 2012. 3. 20. · newsstand: 4,062 subscriptions: 25,309 readers...

YEAR2012

TITLE

EDITO

RIAL

CALE

NDAR

*SUB

JECT

TO CH

ANGEISSUE DATE CONTENT / BONUS DISTRIBUTION COMMIT

DATEMATERIALS DUE ON SALE

181 MAY/JUN

Odyssey Team in Palm SpringsLouisville Scene / Ty Morrow Interview 2/9/12 2/17/12 4/10/12

182 JUL Kink International TripRed Bull Ride & Seek 4/12/12 4/20/12 6/12/12

183 AUG Pro Interview / Team TripScene Article / Concept Article (TBD) 5/10/12 5/18/12 7/10/12

184 SEP Pro Interview / Team TripScene Article / Concept Article (TBD) 6/14/12 6/22/12 8/14/12

185 OCT 20 years of Ride BMX Interbike Distribution 7/19/12 7/27/12 9/18/12

186 NOV Pro Interview / Team TripScene Article / Concept Article (TBD) 8/23/12 8/31/12 10/23/12

187 DEC NORA Cup Coverage (winner interviews) 9/20/12 9/28/12 11/20/12

188 JAN/ FEB

Pro Interview / Team TripScene Article / Concept Article (TBD) 10/18/12 10/26/12 12/18/12

189 MAR/ APR

Pro Interview / Team TripScene Article / Concept Article (TBD) 12/13/12 12/19/12 2/12/13

190 MAY/ JUN

Pro Interview / Team TripScene Article / Concept Article (TBD) 2/1/13 2/15/13 4/9/13

BMX D

EMOG

RAPH

ICSMedian Age 17

% 12-17 42%% 18–24 30%% 25–34 21%% Male 97%

% Spend 1+ Hours with the Magazine 78%% Visited a Company’s Website After Seeing Ad in Magazine 77%

SOURCE: 2011 TRANSWORLD READER SURVEY

TOTA

L AUD

IENCEMONTHLY PRINT CIRCULATION*

Total Paid & Verified: 29,371 Newsstand: 4,062 Subscriptions: 25,309 Readers Per Copy: 6.2 Total Readership: 182,100

ANNUAL BMX AUDIENCE Online Uniques**: 3,529,776 Print Circulation: 182,100 Event Attendance†: 250,000 Movie Viewers: 12,000 Email Database††: 24,277

TOTAL AUDIENCE 3,998,153*US Postal Statement 11.10 - 12M AVG **Omniture 1.11-12.11†2011 Franchise & Partner Events††Combined E-Newsletter & Sponsored Database

SHIP

PING

Ship ad materials to: ATTN: Tim BakerTransWorld RIDEBMX2052 Corte Del Nogal Carlsbad, CA 92011(760) 707-1956

Digital Transfer:http://adportal.bonniercorp.com

SPAC

E SPE

CIFICA

TIONSSPACE WIDTH HEIGHT

Spread Trim 18” 10-1/2”

Spread Bleed 18-1/4” 10-3/4”

Spread Live Area / Non-bleed 17-1/2” 10”

Full Page Trim 9” 10-1/2”

Full Page Bleed 9-1/4” 10-3/4”

Full Page Live Area / Non-bleed 8-1/2” 10”

2/3 Vertical (non-bleed) 5-3/8” 9-3/4”

1/2 Vertical (non-bleed) 4” 9-3/4”

1/2 Horizontal (non-bleed) 8-1/4” 4-3/4”

1/3 Vertical (non-bleed) 2-5/8” 9-3/4”

1/6 Vertical (non-bleed) 2-5/8” 4-3/4”

1/6 Horizontal (non-bleed) 5-3/8” 2-1/4”

1/12 Page (non-bleed) 2-5/8” 2-1/4”

Advertising & Mechanical Guidelines:Please visit www.transworldmediakit.com

COMP

ETITO

R COM

PARI

SON

*No Ride UK & Dig Mag US Postal Statement Available**2010 Avg. Paid Circulation † US Postal Statement 2010

29,371 (63%)**

BMX Plus17,024 (37%)†

Ride BMX has: • The largest circulation• The most complete and compelling editorial

package• The largest and most influential readership

EVEN

TS

TransWorld Ride BMX NORA Cup Awards September 2012, NV

YEAR2012

TITLE

CONT

ACTAdam Watkins — (760) 707-1077

{Sales Manager} adam.watkins@transworld.netDurkin Guthrie — (310) 227-8949{Western Ad Director} durkin.guthrie@transworld.netBilly Corvalan— (310) 227-8959{Dir. Business Dev} billy.corvalan@transworld.netLarry Menkes — (212) 779-5421{Eastern Ad Director} larry.menkes@bonniercorp.comCole Razzano — (212) 779-5426{Eastern Ad Manager} cole.razzano@bonniercorp.com