2012 rji-dpa mobile media news consumption national survey roger fidler program director for digital...
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2012 RJI-DPAMobile Media News Consumption
National Survey
Roger FidlerProgram Director for Digital Publishing
Director of RJI Digital Publishing AllianceDonald W. Reynolds Journalism Institute
fidlerr@rjionline.org
University of Missouri Missouri School of Journalism
Overview
1,015 randomly selected participants completed the survey between Jan. 17 and Mar. 25.
44 Average age; ages ranged from 18 to 8818% Between 18 and 2419% Between 25 and 3413% Between 35 and 4419% Between 45 and 5419% Between 55 and 6414% 65 years or older
56% Men
University of Missouri Missouri School of Journalism
57% Only had a cell phone26% Had a cell phone and landline telephone17% Only had a landline telephone
28% Over all owned at least one media tablet31% Owned by men 26% Owned by women
52% Over all household income under $75,00034% Over all household income above $75,00014% Refused or didn’t know
University of Missouri Missouri School of Journalism
Overview
Mobile media devices used during the seven days prior to taking the survey
57% used a smartphone39% used an Apple iPhone66% averaged one or more hours per day57% used it to consume news
21% used a large media tablet87% used an Apple iPad40% averaged one or more hours per day31% used it to consume news
University of Missouri Missouri School of Journalism
Mobile media devices used during the seven days prior to taking the survey
13% used an e-reader73% used an Amazon Kindle36% averaged one or more hours per day 1% used it to consume news
7% used a small media tablet69% used an Amazon Kindle Fire43% averaged one or more hours per day 4% used it to consume news
University of Missouri Missouri School of Journalism
Mobile media devices used during the seven days prior to taking the survey
24% used some other mobile media device30% used an Apple iPod Touch48% averaged one or more hours per day15% used it to consume news
University of Missouri Missouri School of Journalism
What are owners doing with their mobile media devices?
85% Interpersonal communication40% averaged one or more hours per day
73% Entertainment36% averaged one or more hours per day
68% Web searching and surfing (non-news)16% averaged one or more hours per day
63% Keeping up with the news17% averaged one or more hours per day
University of Missouri Missouri School of Journalism
What are owners doing with their mobile media devices?
58% Social media and networks16% averaged one or more hours per day
54% Leisure reading17% averaged one or more hours per day
49% Financial activities4.5% averaged one or more hours per day
42% Creating, editing, managing content6% averaged one or more hours per day
University of Missouri Missouri School of Journalism
What are owners doing with their mobile media devices?
40% Work-related activities16% averaged one or more hours per day
34% E-Commerce2% averaged one or more hours per day
25% Educational activities9% averaged one or more hours per day
10% Other activities24% averaged one or more hours per day
University of Missouri Missouri School of Journalism
What presentation formats did owners of mobile media devices
prefer for reading news?54% News organization websites22% News organization apps 7% Social media websites or apps 7% News aggregator apps 1% Digital replica editions 1% Blogs 1% RSS Feeds
University of Missouri Missouri School of Journalism
How do mobile devices compare with traditional media for consuming news?
53% Better than printed newspapers or newsmagazines
18% Worse than printed newspapers or newsmagazines
50% Better than television news programs21% Worse than television news programs
62% Better than radio news programs13% Worse than radio news programs
University of Missouri Missouri School of Journalism
Likelihood of purchasing a mobile media device in the next six months
28% over all said they are considering purchasing a mobile media device.
44% Likely to purchase a large media tablet78% now would choose an Apple iPad
37% Likely to purchase a smartphone52% now would choose an Apple iPhone
9% Likely to purchase a small media tablet50% now would choose a Kindle Fire
University of Missouri Missouri School of Journalism
Likelihood of purchasing a mobile media device in the next six months
28% over all said they are considering purchasing a mobile media device.
6% Likely to purchase an e-reader59% now would choose a Kindle
14% Likely to purchase some other device13% now would choose an Apple device
9% Are unsure of what they would purchase
University of Missouri Missouri School of Journalism
Current subscribers to printed newspapers and/or newsmagazines
40% over all said they currently subscribed to at least one newspaper or newsmagazine.
76% subscribed to a local daily or Sunday newspaper
31% subscribed to a newsmagazine
29% subscribed to a weekly community newspaper
17% subscribed to a national newspaper
University of Missouri Missouri School of Journalism
Over all attitudes toward the news media and journalists
Statement: Professional journalists play a vital role in our society.
73% Agree 16% Neutral 10% Disagree
Statement: I prefer news stories produced and selected by professional journalists.
63% Agree 25% Neutral 12% Disagree
Statement: I prefer to get only the news that interests me.44% Agree 22% Neutral 34% Disagree
University of Missouri Missouri School of Journalism
Over all attitudes toward the news media and journalists
Statement: I expect to get all my news from mobile digital devices within the next 10 years.
36% Agree 19% Neutral 45% Disagree
Statement: I consider some advertising to be useful content.35% Agree 30% Neutral 36% Disagree
Statement: I don't trust the mainstream news media.31% Agree 32% Neutral 37% Disagree
University of Missouri Missouri School of Journalism
Over all attitudes toward the news media and journalists
Statement: News is news; it doesn't matter to me who produced it.
24% Agree 15% Neutral 61% Disagree
Statement: I am willing to pay extra to get my news without advertising.
23% Agree 19% Neutral 58% Disagree
Statement: I prefer to get most of my news from friends I trust.21% Agree 19% Neutral 60% Disagree
University of Missouri Missouri School of Journalism
Diving into MobileThe mobile phone and tablet products
of dailies and weeklies
Mike JennerProfessor and Houston Harte Chair
Missouri School of Journalism
jennerm@missouri.edu
University of Missouri Missouri School of Journalism
Two national phone surveys of newspaper publishers completed in 2011
310 Daily publishers78% response rate
400 Weekly publishers85% response rate
University of Missouri Missouri School of Journalism
Overview
Mobile app activity correlates with newspaper size
62% of dailies with a circulation of 25,000 or more had a mobile phone app in 2011.
University of Missouri Missouri School of Journalism
Mobile phone products
62%38%
Mobile app activity correlates with newspaper size
21% of dailies with a circulation of 25,000 or lesshad a mobile phone appin 2011.
University of Missouri Missouri School of Journalism
Mobile phone products
21%
79%
Phone app plans
59% of daily newspapers that didn’t offer a mobile phone app in 2011 are planning to offer one sometime this year.
45% of those newspapers plan to charge
University of Missouri Missouri School of Journalism
Mobile app activity correlates with newspaper size
7% of weeklies offeredphone appsin 2011
28% plan to offer one this year
37% of those planto charge
University of Missouri Missouri School of Journalism
Phone apps: Weeklies
7%
93%
Four out of 10 larger dailies offered a tablet product in 2011
39% of dailies with a circulation of 25,000 or more had a tablet product.
University of Missouri Missouri School of Journalism
Tablet apps/sites
61%39%
Tablet apps/sites
48% of daily newspapers that didn’t offer a tablet product in 2011 are planning to offer one sometime this year.
35% of those newspapers plan to charge
University of Missouri Missouri School of Journalism
One in 10 smaller dailies offered tablet products in 2011
9% of dailies with a circulation less than 25,000had a tablet product in 2011.
University of Missouri Missouri School of Journalism
Tablet apps/sites
91%9%
Today: Portion of total revenue from print
University of Missouri Missouri School of Journalism
Print/digital revenue
In 3 years: Portion of revenue from print
University of Missouri Missouri School of Journalism
Print/digital revenue
Today: Portion of revenue from digital
University of Missouri Missouri School of Journalism
Print/digital revenue
In 3 years: Portion of revenue from digital
University of Missouri Missouri School of Journalism
Print/digital revenue
Smaller papers adapting more quickly
46% of dailies with a circulation less than 25,000are chargingfor some online content.
University of Missouri Missouri School of Journalism
Paid content models
54%46%
Smaller papers adapting more quickly
24% of dailies with a circulation morethan 25,000are chargingfor some online content.
University of Missouri Missouri School of Journalism
Paid content models
76%24%
University of Missouri Missouri School of Journalism
Plans to charge
We plan to charge in the next 12 months
We may begin charging at some point
We have no plans to charge
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Please visit
www.RJIonline.orgRoger Fidler
Program Director for Digital PublishingReynolds Journalism Institute
fidlerr@rjionline.org
University of Missouri Missouri School of Journalism
Mike JennerProfessor and Houston Harte Chair
Missouri School of Journalism
jennerm@missouri.edu
Ken Fleming, Ph.D.Associate Director of ResearchReynolds Journalism Institute
flemingk@missouri.edu
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