20090723 google analytics

Google AnalyticsSeth MerandaUser Experience Architect, UNL

Associate Consultant, Noel-Levitz

Stephanie GeyerAssociate Vice President, E-Communications & Web Services, Noel-Levitz

Analysis and synthesis ordinarily clarify matters for us about as much as taking a Swiss watch apart and dumping its wheels, springs, hands, threads, pivots, screws and gears into a layman's hands for reassembling, clarifies a watch to a layman.Author Unknown

Why Analytics?Justification

Successfulness

Failures

Trend Spotting

ROI

Audience Understanding

This is our (potential) audience,plus the other side

(there are now 1.6 billion internet users worldwide; Internet World Stats)

They come from 200 countries.

Who needs Analytics?Marketing

Web Development

Recruitment

IT

Directors

Anyone who creates content

Isn’t Analytics all about hits?

10,000

11,002

3,900

Now we have some context.

But there’s more...

Page A

Page B

Page C

Page D

10,000

11,002

3,900

Why Google Analytics?Enterprise-Ready

Robust

Easy

Quick

Multi-purpose

Worldwide support

And...

it’s FREE!

What can GA offer?Campaign Measurement

Event Tracking

Site Search Analysis

SEO Performance

Advanced Segmentation

Goals

Campaign MeasurementEmail

Print

Custom

Instant Messaging

Online

Ads

Social Media

Event TrackingAJAX Calls

Videos

Flash

Site Search AnalysisUsers tell you what they are looking for!

Successes

Refinements

SEO PerformanceKeywords

Search Engines

Frequency

Advanced SegmentationAny data point

All reports

Compare

Goals!Most powerful feature

Align with website goals

Success? (great work)

Failure? (realign and try again)

What should I look for?Trends

Nuances

Something new

Goal analysis

How can I find out more?seth-meranda@noellevitz.com

twitter.com/smeranda

imhe.blogspot.com

Questions?