20090723 google analytics
DESCRIPTION
Seth Meranda's Google Analytics presentation from the 2009 National Conference on Student Recruitment, Marketing, and Retention. More information available at: http://imhe.blogspot.com/2009/07/google-analytics-presentation-from.htmlTRANSCRIPT
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Google AnalyticsSeth MerandaUser Experience Architect, UNL
Associate Consultant, Noel-Levitz
Stephanie GeyerAssociate Vice President, E-Communications & Web Services, Noel-Levitz
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Analysis and synthesis ordinarily clarify matters for us about as much as taking a Swiss watch apart and dumping its wheels, springs, hands, threads, pivots, screws and gears into a layman's hands for reassembling, clarifies a watch to a layman.Author Unknown
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Why Analytics?Justification
Successfulness
Failures
Trend Spotting
ROI
Audience Understanding
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This is our (potential) audience,plus the other side
(there are now 1.6 billion internet users worldwide; Internet World Stats)
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They come from 200 countries.
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Who needs Analytics?Marketing
Web Development
Recruitment
IT
Directors
Anyone who creates content
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Isn’t Analytics all about hits?
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10,000
11,002
3,900
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Now we have some context.
But there’s more...
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Page A
Page B
Page C
Page D
10,000
11,002
3,900
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Why Google Analytics?Enterprise-Ready
Robust
Easy
Quick
Multi-purpose
Worldwide support
And...
it’s FREE!
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What can GA offer?Campaign Measurement
Event Tracking
Site Search Analysis
SEO Performance
Advanced Segmentation
Goals
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Campaign MeasurementEmail
Custom
Instant Messaging
Online
Ads
Social Media
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Event TrackingAJAX Calls
Videos
Flash
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Site Search AnalysisUsers tell you what they are looking for!
Successes
Refinements
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SEO PerformanceKeywords
Search Engines
Frequency
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Advanced SegmentationAny data point
All reports
Compare
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Goals!Most powerful feature
Align with website goals
Success? (great work)
Failure? (realign and try again)
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What should I look for?Trends
Nuances
Something new
Goal analysis
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Questions?