20 viable social network ideas
Post on 09-May-2015
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20 Viable Social Network Ideas
Pat Kitano, MediaTransparent.com
What Makes a Viable Social Network?
Participants Need to Network and Collaborate with Others in their Field
1. Common Purpose
Make it Scalable
2. Critical Mass of Users
Networks are more Viable when there are a
Lot of Participants 12,000 Beekeepers in the US
don’t scale… over 2 million involved in the Real Estate
Industry does scale
Make it Attractive
3. Networks Need Leaders
Do-It-Yourself Networks Started by Unknowns Rarely Gain Traction
Use Celebrity
3. Networks Need Leaders
Marc Andreessen, Founder and Ning and Netscape has built Ning into a leading DIY social network platform
High Profile Works to Attract Followers
Make it Indispensable
4. Networks Need Data
Networks Should Leverage User-Generated Data that Fuels the Context of the Conversation
Give it Integrity
5. No Participant Spamming
Networks Don’t Work if Participants Use It as an
Advertising Platform
Make it Easy to Use
6. Networks Need Simplicity
Twitter Simplifies Broadcasts to your Network
In 140 characters or less
Certain Verticals Scale WellSelf Expressive
Verticals
Consumer Advocacy and Opinions
General Social Networks
Cultural Verticals
General Social Networks
Too Many to Count
Friendfeed Profiles all these Networks
Cultural Verticals
Social Networks based on Cultures Evolved Early
Academic
PoliticalCulture
Dating
Age
Some Networks Grew Up
Self Expression Verticals
Video, Music, Sports and Travel are Highly
Personalized and Emotional
“Porn can be included, but very few (except those with
webcams) want to identify themselves”
Opinion Verticals
Online Shopping Sites have Well
Developed Consumer Communities
Local Review Sites have Become Big
Brand Names
What Doesn’t Scale
Small Industries
HVAC Network
Hobbies
Specialist Occupations
What Doesn’t Work
“Health Care Professionals Can’t Contribute Advice Online
without Liability Issues”
Litigious Industries
So They are Forming their Own Closed Networks
Few Industries have Social Networks
Real Estate is a Unique Industry Vertical that
Uses Social Media for Lead Generation
Some Big Industries are too Arcane for Networks
What would a Community of Pharmaceutical Workers Discuss?
Ten Industries that can Support Scalable Social Networks
Restaurants
Travel
Retail
Fashion
Hollywood
Academia
Food
Global Trade
Green
New Age
Restaurant Industry Network
FohBoh.com is a Good Example of a Restaurant
Industry Network that Connects Restaurant Workers
Foodies Network
Recipes have been Exchanged for Centuries
“Great Synergy with Restaurant Networks”
Travel Industry Network
TripAdvisor.com is for Consumer Content, a Travel Industry
Network Discusses Travel from an Industry Perspective
“And Consumers would Peruse for Deals”
Retail Network
Retailing is a Vendor Intensive Industry that will
Support Diverse B2B Conversations
Film Industry Network
The Ultimate Networked Industry
icewhole is a first, but Celebrities could Ignite a New
One
Global Trade Network
Potentially Multi-Lingual, Participants Discuss
Import/Export and Market Opportunities
“…but they have to contribute substance, and
not spam deal flow”
Academic Research Network
Academic Research is Opaque and Siloed behind
University Gates… a Collaborative Network can
Open these Walls
Green Network
Green / Clean Living Social Networks for the Betterment of Humanity
and the Earth
“Buzzword du Jour”
Self Help / New Age Network
Highly Personalized Content Inspires Loyal
Participation
Ten Occupational Social Networks
Car Mechanics
Law Enforcement
Truck Drivers
Paparazzi
Case Study Network
Lawyers
Insurance Agents
Teachers
Consumer Advocates
Performing Artists
Car Mechanics Network
Leverage the Popularity of NPR’s Car Talk to a
Community of Car Mechanics Describing How-To’s
Law Enforcement Network
The Popularity of Reality Cop Shows Translates into a
Reality Community that Talks about their Life Work
Truck Drivers Network
CB Radio Fueled the First Occupational “Network” in the
70’s… Mobile Devices and Wifi Truck Stops Should Fuel
this Community
“…unless they die crashing while thumbing”
Paparazzi Network
Celebrity Flickr? Gain Notoriety!
“This is a No-Brainer”
Performing Artists NetworkBringing Performers, Pro and Amateur, into Conversations and Videos about
the Arts and Production
“Schools especially Need Resources for Amateur Productions”
Insurance Agent Network
Insurance of All Kinds Confounds the Consumer
Like Real Estate Bloggers, Insurance Agent Bloggers don’t have to Discuss
Boring Insurance Issues, They canTrack their Neighborhood
Lawyers Network
The Diversity of the Law Promotes Knowledge Sharing and Networking for Resources
Legal On Rmap is a Closed Invitation Social Network… an Open Network would Benefit the Masses with General Advice
(under Blanket Disclaimer, of course)
Teachers Network
Teachers Network for Jobs, Curriculum Ideas
and Self-Marketing
Teachers.net Comes Close, but its Forum-based Community doesn’t
Profile Participants
Consumer Advocates Network
Consumer Reviews are Currently Ensconced in
Shopping Sites
Consumer Reports Online doesn’t have Community because they still
want to Charge for Content
Develop a Massive Product Database and Let Users Rate
and Review Them
Case Study Network
For Managers Everywhere, Create and Upload Case
Studies for Distribution and Feedback
“Case Studies are Effective Resume
Supplements”
MediaTransparent.com Documents the Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real Estate
Domus Media Builds Social Media
Pat Kitano, Domus Media, pkitano (at) gmail
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