1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014
Post on 06-Sep-2014
1.203 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Entrepreneurship - an introduction
IMSD
March 2014
PROFESSOR Daniel Truran
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
What can you expect from this course?
An introduction to social entrepreneurship (DT) !Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) !Social Scaling and Hybrid Value Chains (MZ) !Creating your own social enterprise and social impact (DT) !Inspiring, managing, motivating your team and stakeholders (DT) !Using social media to communicate, learn and co-create (DT)
ebbf.org / Daniel Truran www.eoi.es
Your assignment for Friday 26th March 12:00
Identify a social enterprise (from “your” world area) !describe stakeholders it positively influenced !describe the social impact it has achieved !highlight measurable indicators of this impact !2 A4 pages maximum - 3 min presentation - website links
IMSD / Social Entrepreneurship
one (or more) blog entries with highlights from the course20%
email to : daniel.truran@ebbf.org
70%
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
Do you aim for a Meaningful career?
What should I look for, to enjoy a Meaningful career?
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
Meaningful career:
IMSD / Social Entrepreneurship
Look for a company that is committed to the public good … that allows me to contribute to global welfare
and that pays my bills.
What are your priorities?
“…not enough to keep me motivated and committed for a long long time”
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
a market capitalization of over $100 billion, making the public company not only one of the biggest in Silicon Valley, but one of the biggest in the world.
The New York Times reported on Saturday important new details of how the Chief Investment Office at JPMorgan Chase managed to lose in a matter of months potentially up to $5 billion.
http://www.forbes.com/sites/stevedenning/2012/05/21/the-perfect-storm-at-jpmorgan-chase/
http://www.forbes.com/sites/ryanmac/2012/05/17/how-much-facebooks-billionaires-are-worth-now-that-ipo-has-priced/!
creating v
alue for many, f
or free
!
creating v
alue?
NOT creating v
alue for many
http://www.nytimes.com/2007/06/13/business/13wall.html
MANY other companies about to disappear but unaware of that danger and their need to become “useful”
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
Banking ... what traditional banks currently do with your money
In the UK economy 8% of all money goes to anything productive. 92% is used for speculation to push up revenues.
banking and finance remain fundamental
we just need to rethink finance
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
So let’s start explore other, more meaningful,
ways for you to do business
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
Today !
are business and social issues aligned? !
Is business useful to society?
ebbf.org / Daniel Truran www.eoi.es
“Traditional” Enterprise
$ €
doing good, useful to society
doing well
where is a “traditional” enterprise?
ebbf.org / Daniel Truran www.eoi.es
$ €
doing good, useful to society
doing well
“Traditional” Enterprise
shift from doing well to doing good... to also do well
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
Today !
a new shift has started
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
“social innovation”
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
Robert Wolcott refers to this now happening / needing to happen in large corporations
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
Social acceptance
At IBM, we ask ourselves four simple questions:
- Why would customers buy from us, rather than someone else?
- Why would someone invest in us?
- Why would someone work here?
!!Sam Palmisano
Ginni Rometty
- Why would society allow us to operate?
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
serving the wider interest
“the genius of capitalism is the ability to make self-interest serve the wider interest". !Bill Gates
http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx
ebbf.org / Daniel Truran www.eoi.es
María Teresa of Calcutta
Richard Branson Virgin
Muhammad Yunus Microcredit
+ =
what can be the bridge between the social and the entrepreneur?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
$ €
doing good, useful to society
doing well
“Traditional” Enterprise
social enterprise: doing good (and doing well)
ebbf.org / Daniel Truran www.eoi.es
$ €
doing good, useful to society
doing well
Social Enterprise
social enterprise: doing good (and doing well)
ebbf.org / Daniel Truran www.eoi.es
$ €
doing good, useful to society
doing well
Social Enterprise
social enterprise: doing good (and doing well)
“Traditional” Enterprise
ebbf.org / Daniel Truran www.eoi.es
Social intrapreneurusing the plentiful resources of the corporation to create enterprises that
address social issues !distinguish a social intrapreneur from the CSR team !These individuals work beyond maintaining CSR policies !They create new business units, new enterprises within the corporation !Social intrapreneurs create lasting social change, they believe in the power and
purpose of the company they work for and they believe you can do well and do good whilst in business.
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1381
Mark Glazebrook - BP social intrapreneur
Mark Glazebrook received an email from an outback youth worker in the Northern Territory "As I write, I can see a 10-year-old girl outside the window with half a Coke bottle filled with unleaded petrol tied over her mouth and nose. She may well never reach her 12th birthday."
The letter had been sent to every fuel company in Australia. But corporate citizenship officer Glazebrook acted on it. He raised the problem with his bosses at BP who, he says, gave him the space to scope out whether the company had a role to play in alleviating the problem. "So I spent time visiting remote communities, speaking to elders, youngsters and local government and the key message was that these communities had no control over the fuel coming in." A project team was set up and Glazebrook and his colleagues started to think about engineering a low vapour fuel that worked effectively in vehicles without giving people the "high".!
Opal fuel was launched in 2005. (The name came through an employee competition as a way of engaging staff in what BP was doing). The federal government, recognising the huge benefits likely to follow, agreed to help fund fuel transportation and storage costs so that communities switching from standard unleaded fuel to Opal did not have to shoulder the additional financial burden. Such is the success of Opal fuel that Canada is now importing it for use in the Innu communities in Quebec and Labrador who are suffering from similar epidemics of petrol sniffing.
ebbf.org / Daniel Truran www.eoi.es
Jo da Silva - Arup
Jo da Silva !She joined engineering firm Arup as a graduate engineer, inspired by founder Ove Arup's
emphasis on humanitarianism and doing rewarding, interesting work. Along with her engineering career, she began undertaking post-disaster relief projects, beginning by constructing refugee camps in Tanzania after the Rwandan genocide in 1994.
!Jo co-led a building engineering group focused on creating social infrastructure such as
schools and libraries, mostly for public sector clients in deprived urban area, growing the team from six to 35 people in three years.
!By persuading senior managers that alleviating poverty served the interests of the
business, she was able to establish Arup International Development as a consultancy arm providing expert technical advice and practical solutions to reduce poverty and improve human, economic and environmental health in developing countries. Starting with three months of funding, she has now grown it into a thriving entity within the group, offering services spanning urban development, water and sanitation, disaster risk reduction, climate change adaption and education.
https://socialenterprise.guardian.co.uk/social-enterprise-network/2011/jan/31/social-entrepreneur-business-insiders-change
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.eshttp://www.arup.com/Services/International_development.aspx
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Social Entrepreneur Social Intrapreneur
not one but two options for a meaningful impactful career
ebbf.org / Daniel Truran www.eoi.es
How would you define a social entrepreneur?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
A definition of a social entrepreneur
A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia)
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
what is your “image” of a social entrepreneur?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
how many are social entrepreneurs?
http://www.beasocialentrepreneur.org/the-social-e-six/the-social-e-six-brenden-millstein-ceo-of-carbon-lighthouse
Brenden Millstein, CEO of Carbon Lighthouse
ariel zylbersztejn CEO of cinepop
http://www.thenextwomen.com/2013/02/14/terri-ludwig-social-entrepreneur-spreading-generosity-virus
Terri Ludwig CEO Enterprise Community Partners
Tim O'Shea, 59, and Dale Sims, 61 CEOs of cleanfish
Dana GoldsteinCEO PhilanTech"www.philantech.com
Laurie BrownCEO of Restore Products
ebbf.org / Daniel Truran www.eoi.es
some unexpected social entrepreneurs
ebbf.org / Daniel Truran www.eoi.es
Social entrepreneurship is not just a little “niche” market
Social entrepreneursenterprising individuals who apply business practices to solving societal problems such as pollution, poor nutrition, and poverty
http://images.businessweek.com/ss/09/04/0403_social_entrepreneurs/1.htm
are now 30,000 strong and growing, according to B Lab, a nonprofit organization that certifies these purpose-driven companies.
Together, they represent some $40 billion in revenue.
ebbf.org / Daniel Truran www.eoi.es
WE LIVE IN TIMES OF CRISIS ! !
What “social problems” can you list?
social entrepreneurs enjoy a HUGE market
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Go back to the height of the financial meltdown,
January 2009
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
“Hope you are doing great in these exciting times” !
Charlie O’Malley
Times of Crisisare times when we are looking for new breakthrough ideas,
for a new way of seeing and doing things
Increase in market opportunities for social entrepreneurs
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia)
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Entrepreneurial Solutions to Social Issues
Velocity Re-Make La Fageda
what issues do they address?
ebbf.org / Daniel Truran www.eoi.esPlaypumps.org
ebbf.org / Daniel Truran www.eoi.es
Playpumps.orgIMSD / Social Entrepreneurship
finding the right partnerships,
co-create
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
how did the shift from “just giving philanthropy”
to social entrepreneurship start?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Jeff Skoll !
Pierre Omidyar
ebbf.org / Daniel Truran www.eoi.es
How are issues/opportunities addressed?
Traditional Entrepreneur Philanthropist or foundationSocial Entrepreneur
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
What Social Issue do you want to address and solve today?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur
What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights
Different ApproachesIMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Fit with mission !Maximize donation / grant !Result sometimes measured !“Good Guys”
What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights
Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur
Different ApproachesIMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
http://www.dailymail.co.uk/debate/article-1394154/Live-Aids-corrosive-legacy-David-Cameron-UKs-overseas-aid-budget.html
ebbf.org / Daniel Truran www.eoi.es
Social Entrepreneurship: Believing in the potential of each individual
“Consider each individual as a mine of gems of inestimable value” Baha’u’llah
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
The Social Entrepreneur
Change Agent
Innovator
Pioneer
Entrepreneurial Spirit
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Sustainable !“Needy” employees !Empower individuals !Recycle / Renewables !Max SROI & ROI !Re-distribute Profit !Open Sharing of best practices
Fit with mission !Maximize donation / grant !Result sometimes measured !“Good Guys”
What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights
Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur
How do Social Entrepreneurs operate?
ebbf.org / Daniel Truran www.eoi.es
ISSUE: Problem of Sewage
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Dignified Mobile Toilets (DMT) - Nigeria
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
The Issue / Opportunity: serving the poor with hearing problems
The SolarAid is a hearing aid designed and built by Godisa Technologies, a Botswana company founded to make low-cost hearing aids for the developing world. The SolarAid system combines a small hearing aid and a lightweight solar charger. !Godisa is Africa's only hearing aid manufacturer, and the only one in the world making hearing aids specifically for the sub-Saharan Africa environment.
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
CinePop
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
a “glocal” model
ebbf.org / Daniel Truran www.eoi.eshttp://vimeo.com/19727808
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
http://www.fastcodesign.com/1663924/an-office-in-an-abandoned-garage-where-less-design-is-more-slideshow
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Measuring Impact
ROI vs SROI
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
$ €
SROI
Philanthropy
“Traditional” Enterprise
Social Entrepreneur
Social Venture
Philanthropy
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
"Our problem is that we've simply created two legal forms (the nonprofit, 501-c-3 and the for-profit LLC or other corporate form) !to accommodate our misplaced notion that the value created by organizations must be either social or economic; good or bad; up or down... !when in point of fact, the value created by us in the course of our lives, loves and work is fundamentally non-divisible, whole and BLENDED." !Jed Emerson
Blended Value IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
why should you measure social impact?
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
Measuring Impact
Will attract capital and finance !!!Will improve efficiency !!!Will determine the total value of the social enterprise
IMSD / Social Entrepreneurship
enterprise value
social impact value
+
=
blended value
ebbf.org / Daniel Truran www.eoi.es
IMSD / Social Entrepreneurship
http://www.acumenfund.org/ten/
JacquelineNovogratz
ebbf.org / Daniel Truran www.eoi.es
What should I look for in a meaningful career?
making a meaningful impact !paying your bills ... making a living out of it
IMSD / Social Entrepreneurship
ebbf.org / Daniel Truran www.eoi.es
What can you expect from this course?
An introduction to social entrepreneurship (DT) !Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) !Social Scaling and Hybrid Value Chains (MZ) !Creating your own social enterprise and social impact (DT) !Inspiring, managing, motivating your team and stakeholders (DT) !Using social media to communicate, learn and co-create (DT)
!start to think of a social issue you wish to solve through your new social
enterprise
ebbf.org / Daniel Truran www.eoi.es
Your assignment for Friday 26th March 12:00
Identify a social enterprise (from “your” world area) !describe stakeholders it positively influenced !describe the social impact it has achieved !highlight measurable indicators of this impact !2 A4 pages maximum - 3 min presentation - website links
IMSD / Social Entrepreneurship
one (or more) blog entries with highlights from the course20%
email to : daniel.truran@ebbf.org
70%
ebbf.org / Daniel Truran www.eoi.es
“Hope you are doing great in these exciting times” !
Charlie O’Malley
IMSD / Social Entrepreneurship
top related