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Brazilieness- How to achieve sustainable economic growth -

„Brazilieness: A joyful way of life that is as contagious as a good Caipirinha, a culture that is as colourful as Rios‘s carnival and the belief that biodiversity is the true basis for an economic future that benefits the brazilian society...“

Source: Our common sense


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1) Facts •Location: Eastern South America, bordering the Atlantic Ocean

• Population: 201 million

• Natural resources: Iron ore, bauxite, nickel, uranium, gemstones, oil, wood, and aluminum

• Agriculture (5.6% of GDP): coffee, soybeans, sugarcane (biofuels), cocoa, rice, corn, oranges, cotton, wheat, and tobacco

• Industry (27.8% of GDP): steel, commercial aircraft, chemicals, petrochemicals, footwear, machinery, motors, vehicles, cement, and lumber

• Services (66.6% of GDP): Tourism, mail, telecommunications, banking, energy

Source: U.S. Department of State (2010)1) Facts


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2) Energy Sector - Current Situation

2) Energy Sector

Biggest Sources:1.Oil2.Biofuel3.Hydro

Highest Growth-Rate:1.Oil2.Biofuel3.Natural Gas

(Source: IEA 2008)

(Source: IEA 2008)

Consequences: Investment of US$ 550 bn into the energy sector until 2020! US$ 340 bn in the exploitation of oil and gas + US$ 120 bn into the generation and transmission of electricity


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2) Energy Sector - Possibilities I (Oil)

2) Energy Sector

(Source: IEA 2008)

• Brasil has second largest oil-reserves in South-America• Large Investments forecasted (e.g. Exxon plans to invest 25-30 Billion $ annually in the

next 5 years)


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2) Energy Sector - Possibilities II (Gas)

2) Energy Sector

Despite huge proven reserves, low growth rates, due to poor domestic infrastructurePetrobas controls over 90% of reserves

2 Ports built within the last two years (LNG), and Pipelines (4 large pipeline projects amounting to 1.700 km)

Source: IEA 2008


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2) Energy Sector - Possibility III (Hydro)

2) Energy Sector

• Hydro about 80% of electricity production

• High growth-rates of electricty demand. Expected to incease from 540TWh to 830 TWh (50%) by 2020=> great potential for further growth of Hydropower / other renewable sources (Solar / Wind)

Source: IEA 2008


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3) The Amazon - Deforestation

3) The Amazon


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3) The Amazon - Deforestation

3) The Amazon

•Deforestation of the Amazon rainforest accounts for 25 % of global CO2 emissions•Since 1970, 730.000 km2 of brazilian rainforest have been lost (1 1/2 times the size of Spain)• The challenge is to find mechanisms to compensate for forest conservation (US$ 500 million p.a. estimated to compesate rural farmers)

2 Development strategies for Brazil:

• UN Clean Development Mechanism Carbon trade with industrialized countries CO2 reduction projects are therefore financed (reforestation, renewables etc.)

• EcotourismBiodiversity, social inclusion, local value creation, preservation of cultural heritage

Source: Allianz Knowledge 2010

Source: WWF-Travel (2010)


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Source: Rainforests 2010


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4) Tourism Sector

http://www.youtube.com/watch?v=UfbOQ5UHbfo


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4) Tourism Sector

4) Tourism Sector - Current Situation

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• Contribution of 5,9 % of total GDP in 2010• Average growth of 5,9 % p.a. over the next 10 years

• Tourism accounts for 5.9 million jobs (5,6 % of total employment) in 2010 (forecast to 6,5 % in 2020)• Informal figure estimated to be 3 times the formal employment (some 16 million jobs!)

• Tourism accounts for 7,2 % of total FDI (Foreign Direct Investment) in 2010 (US$ 25 bn)

Source: WTTC 2010)


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4) Tourism Sector

4) Tourism Sector - A journey towards inclusion

• Tourism as the driving force for future compliant economic growth• Eco-Tourism: Regarding the ecological, social and cultural diversity of the country as valuable assets and the basis for sustainable economic growth

Challenges

• Decentralization of tourism infrastructure• Empowering local organizations to increase value creation at the national level• Infrastructure development (social, urban, logistics)• Provide a system to evaluate and manage socio-economic, cultural and environmental impacts

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Source: Ministry of Tourism 2010


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MUITO OBRIGADO


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grupo 3 imsd: sobre conama

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