13 key take-aways from 2012 #smwf

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Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

Social Media World Forum 2012

@UXtf

13 key take-aways & sources

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

“Everyone in a companyis in Sales”

@chrisbrogan

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

"If your Social Media efforts are not aiming at conversion

they're pointless"

@chrisbrogan

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

Recruiting, Collaboration, Customer Service, Internal communication,

Brand management, Trend research, Business development, Ideation ...

@UXtf

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

"70% of companies ignore complaints"

Ben Watson, #hootsuite

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

... so be as personal and relevant to people as possible ­

don't treat them like numbers.

Ben Watson, #hootsuite

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

"Find your industry's or purpose's influencers

(...) and start leveraging them"

Paul Armstrong, Head of Social – Mindshare

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

"When thinking about Social definitely think Mobile.

Location, content optimization etc."

Omid Ashtari, 4square

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

“Reward, reward, reward –Gamification of social commerce”

Peter Briffett, Livingsocial

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

Social Media best practise –American Express syncs up with Twitter

Peter Briffett, Livingsocial

Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors

UXtf

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