10 Take-aways

Learning from Scandavian experts

Danish Design

People at the heart of every product and service

10

Stay out of the spot lights

Giving yourself time for testing and adjustment

9

Let it evolve

From version 1.0 to 3.0

8

Explore innovation space

Where can you find and create it

7

Empathy and Insights

Listen to the stories of people

6

Zoom in to zoom out

Find out what’s the question

5

Design with people, instead of for people

The use of collaborative design methods

4

Use a Global Network

Collaborate with and learn from other labs

3

Testing & Prototyping

Prototyping and testing in an early stage

2

Accelerate

Support what’s already happening

1

A Shift in Public Perspective

Traditional• Product• Optimize• Solution• For People• Logical• Transactional

Co-Design• Process• Redefine• Evolution• With People• Intuitive• Relational