10 ways to identify launch disaster (pca)
Post on 13-Jan-2015
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There are 10 easily identifiable signs to watch for that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. Your company may be spending millions on the next product. Spend 45 minutes with me to find ways to prevent a train wreck!
TRANSCRIPT
August 15, 2009
10 ways to identify an impending product launch disasterDavid Daniels - @launchclinic
Pragmatic Marketing
Nogoals
1
Your
strategyis a
checklist
2
Unrealistic
expectations
3
Sales enablement
trainingbased on Features
4
Feature FeatureFeatureFeature
FeatureFeatureFeature
FeatureFeature
Feature
FeatureFeature
Feature
Feature
Feature
FeatureFeature
FeatureFeature
FeatureFeature
FeatureFeature
Create collateral no one reads
5
Zzzzzzzzzzzz…
No launch owner
6
Your strategy
is a
hunch
7
You copy your competitor
You copy your competitor8
Cut and
Paste
You forget about your customers
9
Your launch team isn’t a team
10
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