10 ways to get found more easily on linkedin

10 Ways To Get Found More Easily On LinkedIn

Or … How To Run Your LinkedIn Profile Like A Pay Per Click Campaign

@GerryMoran

Preview Summary Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities.

I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn.

I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.

This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand!

If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com.

Thank you for your interest!

Gerry Moran

@GerryMoran

NAME IN SEARCH LIGHTS?

1 | Customize Your LinkedIn URL

A custom URL increases your external visibility on search engines. If your name is taken, add your initial to the front of your last name or add your location to the end.

@GerryMoran

WEBSITES SEARCH FRIENDLY?

@GerryMoran

2 | Customize Your 3 Website URL’s

Give your readers a better idea of what your sites about about and add keywords to optimize Google search.

@GerryMoran

HEADLINING YOUR PROFILE?

3 | Place Keywords In Your Headline

linkedin.com/in/barbaragimanco

Keywords in your headline will drive internal and external search. Your headline always appears in your Google search results.

@GerryMoran

HOW’S YOUR SUMMARY?

4 | Use Keywords In Your Summary

Keywords placed in your summary will help your profile show up in LInkedIn and external search results.

@GerryMoran

EXPERIENCE HIGHLIGHTED?

5 | Use Keywords In Your Experience Include keywords in your job title to show up in LinkedIn and Google search results.

Include keywords through your experience descriptions to help impact LInkedIn and Google search results.

@GerryMoran

GAME OF CHANCE FINDING YOU?

6 | Place Keywords In Endorsements

Skills & Expertise labels are searchable and will make it easier to be found within LinkedIn and on Google searches.

linkedin.com/in/barbaragiamanco

More endorsements will increase your internal LinkedIn ranking.

@GerryMoran

IN THE RIGHT INDUSTRY?

7 | Choose The Right Industry

Choosing the correct industry will make it easier to be found with internal LinkedIn searches.

@GerryMoran

SHOWING YOUR PROFILE HAND?

8 | Turn Off All Privacy Features

Eliminate most privacy features in LinkedIn to be found on LinkedIn and have a better chance to be found on Google and other search engines.

@GerryMoran

FOLLOWING THE RIGHT GROUPS?

9 | Join 50 Relevant Groups

Industry-relevant keywords will improve your LinkedIn and Google search, including geo-targeted search results.

linkedin.com/in/jillrowley

@GerryMoran

CONNECTING OTHER SITES?

10 | Connect Other Sites & Channels

Let people outside of LinkedIn find you by connecting them your other social media sites.

linkedin.com/in/jillrowley

@GerryMoran

EMAIL DRIVING VISITS?

Bonus | Use Your Email Signature

Use your email signature to help people outside of LinkedIn to find and follow you so you can build your network’s reach.

@GerryMoran

WHAT’S YOUR NEXT STEP?

So, What Is Your Next Step?

@GerryMoran

Contact me at gerry@marke/ngthink.com or 215-‐817-‐4085 to set up a LinkedIn profile tune-‐up or a social media coaching session.

Thanks!

@GerryMoran gerry@marketingthink.com

MarketingThink.com Social Media And Marketing Coaching Blog

@GerryMoran

Thanks to my two social selling friends, Jill Rowley and Barbara Giamanco, whose LinkedIn and Twitter profiles are best practice in my book!

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