10 ways to get found more easily on linkedin
DESCRIPTION
Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities. I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn. I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign. This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand! If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoranTRANSCRIPT
.COM
10 Ways To Get Found More Easily On LinkedIn
Or … How To Run Your LinkedIn Profile Like A Pay Per Click Campaign
@GerryMoran
.COM
Preview Summary Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities.
I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn.
I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.
This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand!
If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com.
Thank you for your interest!
Gerry Moran
@GerryMoran
.COM
NAME IN SEARCH LIGHTS?
.COM
1 | Customize Your LinkedIn URL
A custom URL increases your external visibility on search engines. If your name is taken, add your initial to the front of your last name or add your location to the end.
@GerryMoran
.COM
WEBSITES SEARCH FRIENDLY?
@GerryMoran
.COM
2 | Customize Your 3 Website URL’s
Give your readers a better idea of what your sites about about and add keywords to optimize Google search.
@GerryMoran
.COM
HEADLINING YOUR PROFILE?
.COM
3 | Place Keywords In Your Headline
linkedin.com/in/barbaragimanco
Keywords in your headline will drive internal and external search. Your headline always appears in your Google search results.
@GerryMoran
.COM
HOW’S YOUR SUMMARY?
.COM
4 | Use Keywords In Your Summary
Keywords placed in your summary will help your profile show up in LInkedIn and external search results.
@GerryMoran
.COM
EXPERIENCE HIGHLIGHTED?
.COM
5 | Use Keywords In Your Experience Include keywords in your job title to show up in LinkedIn and Google search results.
Include keywords through your experience descriptions to help impact LInkedIn and Google search results.
@GerryMoran
.COM
GAME OF CHANCE FINDING YOU?
.COM
6 | Place Keywords In Endorsements
Skills & Expertise labels are searchable and will make it easier to be found within LinkedIn and on Google searches.
linkedin.com/in/barbaragiamanco
More endorsements will increase your internal LinkedIn ranking.
@GerryMoran
.COM
IN THE RIGHT INDUSTRY?
.COM
7 | Choose The Right Industry
Choosing the correct industry will make it easier to be found with internal LinkedIn searches.
@GerryMoran
.COM
SHOWING YOUR PROFILE HAND?
.COM
8 | Turn Off All Privacy Features
Eliminate most privacy features in LinkedIn to be found on LinkedIn and have a better chance to be found on Google and other search engines.
@GerryMoran
.COM
FOLLOWING THE RIGHT GROUPS?
.COM
9 | Join 50 Relevant Groups
Industry-relevant keywords will improve your LinkedIn and Google search, including geo-targeted search results.
linkedin.com/in/jillrowley
@GerryMoran
.COM
CONNECTING OTHER SITES?
.COM
10 | Connect Other Sites & Channels
Let people outside of LinkedIn find you by connecting them your other social media sites.
linkedin.com/in/jillrowley
@GerryMoran
.COM
EMAIL DRIVING VISITS?
.COM
Bonus | Use Your Email Signature
Use your email signature to help people outside of LinkedIn to find and follow you so you can build your network’s reach.
@GerryMoran
.COM
WHAT’S YOUR NEXT STEP?
.COM
So, What Is Your Next Step?
@GerryMoran
Contact me at gerry@marke/ngthink.com or 215-‐817-‐4085 to set up a LinkedIn profile tune-‐up or a social media coaching session.
.COM
Thanks!
@GerryMoran [email protected]
MarketingThink.com Social Media And Marketing Coaching Blog
@GerryMoran
Thanks to my two social selling friends, Jill Rowley and Barbara Giamanco, whose LinkedIn and Twitter profiles are best practice in my book!