10 tips for achieving 1:1 relationships with social media
Post on 21-Jul-2015
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10 Tips for Achieving 1:1 Relationships on Social
Catie Ivey Coutinho
Director of Client Success,
Insightpool
@CatieCoutinho
Gina MuellerDirector of Marketing,
Insightpool
@Gina_Mueller
Predict Your Perfect Match
• Predicting Human Behavior
• Eharmony uses a prediction tool using 29
Dimensions of Compatibility (insightpool uses 65)
Predicting Human Behavior
• Dating Sites
• Insurance
• Loans
• Insightpool
• …..?????
“the only way on earth to influence the other fellow is to talk about what he wants and show him how to get it.”-Dale CarnegieHow to Win Friends and Influence People (1936)
If someone has customized their background image on twitter, they are over 20% more likely to reciprocate an engagement.
“If someone’s Twitter description is over 76 characters AND they have a link in their description they are over 30% more likely to reciprocate an engagement.”
We have found that if you include a products price point in an @mention, you are 47.3% less likely to receive engagement.
We have found that if you don’t include a hashtag in your tweet, you are 31.1% more likely to engage in conversation vs. 26.5% if you do use a hashtag.
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