Q1 Insightpool Messaging Strategy

Feb 1, 2015

10 Tips for Achieving 1:1 Relationships on Social

Catie Ivey Coutinho

Director of Client Success,

Insightpool

@CatieCoutinho

Gina MuellerDirector of Marketing,

Insightpool

@Gina_Mueller

Predict Your Perfect Match

• Predicting Human Behavior

• Eharmony uses a prediction tool using 29

Dimensions of Compatibility (insightpool uses 65)

Predict Your

Perfect Match

You Like

Them, They

Like You

Predicting Human Behavior

• Dating Sites

• Insurance

• Loans

• Insightpool

• …..?????

“the only way on earth to influence the other fellow is to talk about what he wants and show him how to get it.”-Dale CarnegieHow to Win Friends and Influence People (1936)

If you include “ego boosting” language in your tweet, people are 36% more likely to engage vs. 29%.

Find Common

Interest

Finding a Good

Conversationalist

If someone has customized their background image on twitter, they are over 20% more likely to reciprocate an engagement.

“If someone’s Twitter description is over 76 characters AND they have a link in their description they are over 30% more likely to reciprocate an engagement.”

We have found that if you include a products price point in an @mention, you are 47.3% less likely to receive engagement.

Get Real,

Don’t Try

So Hard

We have found that if you don’t include a hashtag in your tweet, you are 31.1% more likely to engage in conversation vs. 26.5% if you do use a hashtag.

Give

Before

You Get

Give

Before

You Get

…to be loved,

noticed, and

acknowledged

It’s Getting

Serious

Stick Around It’s

Worth It

Get Hitched

Keep it

Fresh

Google + Twitter

Thank You!