10 steps to turn your charity into a corporate sponsorship magnet

By Mikaela Robertson@Mikaela_Leeau.linkedin.com/in/mikaelarobertson/

1. Make sure your message is clear.

Example: The Pyjama Foundation, https://www.facebook.com/pyjamafoundation/info

2. Sort out your Search Engine Optimisation (SEO)

Example: Google Search 2/7/2014, www.google.com.au

3. Stay Up-To-Date

Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media

4. Talk About Donors on Social Media

Example: Australian Koala Foundation, https://www.facebook.com/AustralianKoalaFoundation

5. Talk About Donors on Your Website

Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media/news/partners-see-eye-eye-sight-saving

6. Be The Leader In Your Sphere

Example: The Pyjama Foundation, http://www.thepyjamafoundation.com/pyjama-blog/

(Content Marketing)

7. Show Who Else Is On Board

Example: V.I.T.A.L. ProJeX, http://www.vitalprojex.com/

(Social Proof)

8. Show Up In Lots of Places

Example: Australian Koala Foundation, https://www.savethekoala.com/our-work/akf-news

(Public Relations)

9. Tell Your Story

Example: Multicultural Development Association, http://www.mdainc.org.au/

(Use images and video where possible)

10. Give Them The Data

Example: The Fred Hollows Foundation, http://www.hollows.org.au/thank-you-your-support

By implementing just these ten steps, your charity will be able to

stand out from the crowd and begin attracting more

corporate sponsors.

By Mikaela Robertson@Mikaela_Leeau.linkedin.com/in/mikaelarobertson/