9 ways to attract corporate sponsorship to your charity
DESCRIPTION
Become a corporate sponsorship friendly charity in 9 quick steps. Ever wondered why your charity never gets approached by organisations for corporate sponsorship? Here are 9 ways you can immediately take action to get better results.TRANSCRIPT
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1. Have an up-to-date, attractive website.
Don’t look like you stopped working 10 years ago.
Hint: Lots of photos and up-to-date news and events help!
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2. Have active social media accounts.
Businesses want their name promoted through you, so it matters what channels you have.
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3. Tell businesses how they can help.
Include different partnership/sponsorship options (e.g. Donate, sponsor, volunteer)
Hint: The more work you do for them, the less steps and potential barriers to the boss’s sign-off.
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4. Tell them who to talk to.
Don’t give them three general people’s contact details, or worse, none. Show that you are professional enough to have a dedicated and knowledgeable contact for them to work with. Include their position too.
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5. Take and share lots of photos regularly.
Think about how you can make their communications (think annual reports, newsletters etc) extra special.
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6. Show them who else is on board.
If other people/businesses are supporting you, it will reinforce the business’s decision to support you too. It will also give you extra credibility.
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7. Show them your media coverage.
Hint: They’ll think they will get more coverage because of you.
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8. Be clear about what you do.
Businesses need to be able to articulate to their people what you do and why it’s important (in a few short sentences). Make sure they can do that properly.
Hint: Think ‘copy and paste’ straight from your website into their CSR report.
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9. Use the right words so people can find you online.
Make sure your website says who you work with and why (e.g. Youth from at-risk backgrounds to help them reach their potential). Use the right words so your charity shows up when people search them.
Hint: Pretend that everybody who comes to your website homepage has no idea who you are. If they can’t search for your name, what would they search?
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Make sure you’re getting these simple things right, so next time a business goes looking for a worthy charity
to sponsor, they find you.
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