1 of 24 pure it usability research our credentials

1 of 24

Pure IT Usability Research

Our Credentials

2 of 24

Presentation Flow

The business case

Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Next

Methodologies

3 of 24

About Pure IT

• IT Research and Resourcing Services

• In US, UK & India

• Since June 2005

• Part of the India based USD 10 million Vishwakarma Group (estd.1970)

About Pure IT

Next

The business case

Usability

Services

Domains

Team

Facilities

Clients

Methodologies

4 of 24

Three services

• User & Usability Research

• Compliance

• Human Resources

About Pure IT

Next

Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

5 of 24

• Simplifies digital interfaces

• Makes them more effective

• Leveraging user research

• Using Information Architecture principles

Usability Research

Next

Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

6 of 24

• Usability Research

• Contextual enquiry

• User profiling & Persona creation

• Guidelines base lining

• Competitive benchmarking

• Cognitive walkthroughs

• Usability lab

• Usability surveys

• User Centred Design using Information Architecture principles

• Accessibility

Services

Next

Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

7 of 24

• E-tail

• Mobile

• E-learning

• Gaming

• Net Banking

• B2B

• Software

• Intranet

Domains

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

8 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Contextual Enquiry

Structured field observation &interviewing method using

• User lists• Logs• Demographic profiling• User satisfaction

9 of 24

Methodologies

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

User Profiling& Persona Creation

Segmentation method based on

• Demographics & psychographics

• Behaviour mapping• Cluster analysis• Qualitative research• Site traffic analysis

10 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Guidelines Baselining

Benchmarking method based on

• ISO standards• Federal requirements – US & UK• Domain specific guidelines• Dichotomous scaling• Monadic & paired comparison

assessment

11 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Competitive Benchmarking

Benchmarking method based on

• Competitive arrays• SWOT analysis• Strength – character analysis• On all guidelines

12 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Cognitive Walkthroughs

Usability inspection method based on

• Task scenarios• Goal achievement • Routes to success• Role play by usability

analysts

13 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Usability Lab

Central location test based on

• End users & interface interaction• Qnr to obtain usability score• Observation to identify issues• Depth interview for diagnostics• Entire process video shot

14 of 24

Methodologies

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

Usability Surveys

Quantitative survey based on

• Usage & attitude• Satisfaction• Loyalty• Segmentation

15 of 24

Methodologies

Next

The business case

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

User Centred Design

Interfaces designed based on

• Information Architecture principles• Iceberg methodology• LUCID• Aesthetic design principles• Paper prototyping

16 of 24

Methodologies

Next

About Usability

Services

Domains

Team

Facilities

Clients

About Pure IT

Methodologies

Accessibility

Automated & Manual evaluation & redesign based on

• Section 508 ADA• DDA UK• Pas 78 UK• W3C• Universal Design

17 of 24

Team – Market Researchers

• 10 Market Researchers and 5 Management

Trainees

• Quantitative & Qualitative Researchers

• Experience ranging from 2 years to 10

years

• Worked in India & Asia Pacific

• Worked with best agencies as well as

Corporates

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

18 of 24

Team – Designers

• 5 graphic artists

• Designed for Indian, US and UK markets

• Over 100 digital designs

• Web based as well as stand alone

interfaces across technologies

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

19 of 24

Team – Jaya Deshmukh (Practice Head)• 10 years of Market Research experience

• Worked with AT&T Asia Pacific, Bajaj Auto, ORG-MARG (ACNielsen)

• Projects with EDS Asia Pacific, AWCC, Level Up Philippines, Cohezia UK

• Paper published in World Association of Public Opinion Research (May 1997)

• MICA Alumnus

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

20 of 24

Team – Meghana (Program Manager)• 8 years of digital designing experience

• Digital interfaces for web based and stand alone applications

• Projects with AT&T, UNICEF, Centrica UK, Heren Energy UK, CIIILP

• Diploma in Fine Arts from London College of Art

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

21 of 24

Facilities

• 7000 square feet state of the art delivery

centre

• Pune, MH, India

• 24 x 7 dedicated connectivity at 2 mbps

• Full communication suite, skype, VoIP, web

conferencing

• Completely networked with latest HW/SW

• Usability lab

• Usability and tracking tools

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

22 of 24

Clients

• eBay India

• Rediff

• Yahoo India

• Maharashtra Knowledge Corporation Limited

• People Group India (Shaadi.com;

Fropper.com)

• MicroUsability Singapore (Nokia)

• Quasar Media

• UIAnswers (USA)

Next

About Usability

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Methodologies

23 of 24

Facilities

About Usability

Services

Domains

Team

Clients

The business case

Client QuoteAbout Pure IT

• Really found the usability engineering done by Pure

IT highly useful. We’ve incorporated all suggestions in

our new release. Manish Vij, Product Head,

Quasar Media

• Very useful! Is really helping us reach out to our

diverse student body. Vivek Sawant, MD, MKCL

Methodologies

24 of 24

Thank You!

Harshit Desai

Chief Marketing Officer

Pure IT

T: 020 25536816/7

M: 9850880303

E : info@pureitgroup.com

User Research

Services

Domains

Team

Facilities

Clients

The business case

About Pure IT

Techniques