1 of 24 pure it usability research our credentials
TRANSCRIPT
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Pure IT Usability Research
Our Credentials
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Presentation Flow
The business case
Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Next
Methodologies
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About Pure IT
• IT Research and Resourcing Services
• In US, UK & India
• Since June 2005
• Part of the India based USD 10 million Vishwakarma Group (estd.1970)
About Pure IT
Next
The business case
Usability
Services
Domains
Team
Facilities
Clients
Methodologies
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Three services
• User & Usability Research
• Compliance
• Human Resources
About Pure IT
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Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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• Simplifies digital interfaces
• Makes them more effective
• Leveraging user research
• Using Information Architecture principles
Usability Research
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Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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• Usability Research
• Contextual enquiry
• User profiling & Persona creation
• Guidelines base lining
• Competitive benchmarking
• Cognitive walkthroughs
• Usability lab
• Usability surveys
• User Centred Design using Information Architecture principles
• Accessibility
Services
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Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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• E-tail
• Mobile
• E-learning
• Gaming
• Net Banking
• B2B
• Software
• Intranet
Domains
Next
About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Methodologies
Next
The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Contextual Enquiry
Structured field observation &interviewing method using
• User lists• Logs• Demographic profiling• User satisfaction
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Methodologies
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
User Profiling& Persona Creation
Segmentation method based on
• Demographics & psychographics
• Behaviour mapping• Cluster analysis• Qualitative research• Site traffic analysis
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Methodologies
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The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Guidelines Baselining
Benchmarking method based on
• ISO standards• Federal requirements – US & UK• Domain specific guidelines• Dichotomous scaling• Monadic & paired comparison
assessment
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Methodologies
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The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Competitive Benchmarking
Benchmarking method based on
• Competitive arrays• SWOT analysis• Strength – character analysis• On all guidelines
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Methodologies
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The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Cognitive Walkthroughs
Usability inspection method based on
• Task scenarios• Goal achievement • Routes to success• Role play by usability
analysts
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Methodologies
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The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Usability Lab
Central location test based on
• End users & interface interaction• Qnr to obtain usability score• Observation to identify issues• Depth interview for diagnostics• Entire process video shot
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Methodologies
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
Usability Surveys
Quantitative survey based on
• Usage & attitude• Satisfaction• Loyalty• Segmentation
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Methodologies
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The business case
About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
User Centred Design
Interfaces designed based on
• Information Architecture principles• Iceberg methodology• LUCID• Aesthetic design principles• Paper prototyping
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Methodologies
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About Usability
Services
Domains
Team
Facilities
Clients
About Pure IT
Methodologies
Accessibility
Automated & Manual evaluation & redesign based on
• Section 508 ADA• DDA UK• Pas 78 UK• W3C• Universal Design
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Team – Market Researchers
• 10 Market Researchers and 5 Management
Trainees
• Quantitative & Qualitative Researchers
• Experience ranging from 2 years to 10
years
• Worked in India & Asia Pacific
• Worked with best agencies as well as
Corporates
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Team – Designers
• 5 graphic artists
• Designed for Indian, US and UK markets
• Over 100 digital designs
• Web based as well as stand alone
interfaces across technologies
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Team – Jaya Deshmukh (Practice Head)• 10 years of Market Research experience
• Worked with AT&T Asia Pacific, Bajaj Auto, ORG-MARG (ACNielsen)
• Projects with EDS Asia Pacific, AWCC, Level Up Philippines, Cohezia UK
• Paper published in World Association of Public Opinion Research (May 1997)
• MICA Alumnus
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About Usability
Services
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Team
Facilities
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The business case
About Pure IT
Methodologies
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Team – Meghana (Program Manager)• 8 years of digital designing experience
• Digital interfaces for web based and stand alone applications
• Projects with AT&T, UNICEF, Centrica UK, Heren Energy UK, CIIILP
• Diploma in Fine Arts from London College of Art
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Facilities
• 7000 square feet state of the art delivery
centre
• Pune, MH, India
• 24 x 7 dedicated connectivity at 2 mbps
• Full communication suite, skype, VoIP, web
conferencing
• Completely networked with latest HW/SW
• Usability lab
• Usability and tracking tools
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Clients
• eBay India
• Rediff
• Yahoo India
• Maharashtra Knowledge Corporation Limited
• People Group India (Shaadi.com;
Fropper.com)
• MicroUsability Singapore (Nokia)
• Quasar Media
• UIAnswers (USA)
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About Usability
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Methodologies
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Facilities
About Usability
Services
Domains
Team
Clients
The business case
Client QuoteAbout Pure IT
• Really found the usability engineering done by Pure
IT highly useful. We’ve incorporated all suggestions in
our new release. Manish Vij, Product Head,
Quasar Media
• Very useful! Is really helping us reach out to our
diverse student body. Vivek Sawant, MD, MKCL
Methodologies
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Thank You!
Harshit Desai
Chief Marketing Officer
Pure IT
T: 020 25536816/7
M: 9850880303
User Research
Services
Domains
Team
Facilities
Clients
The business case
About Pure IT
Techniques